Being the newbie is never fun, and if you are starting out in an industry like PR, there is industry jargon that is used and known by all.
Don't worry about sticking out because Saads Abrahams from media update has got you covered with the top PR terms you should know!
Pitch
A pitch is a targeted story idea that you send to journalists, editors or broadcast networks.
Earned media
This refers to a space within the media where your brand is mentioned without having to pay for it.
Boilerplate
A boilerplate is a section at the end of a press release that has all the company's information.
Dark social
This refers to the unmeasurable shares that happen through email or direct messages.
Embargo
A news or press embargo is a specific request that the information given not be shared before a specific date or until certain exigencies have been met.
Lag measures
It tracks the success of your objectives that you cannot control — such as brand awareness and revenue.
Lead measures
These track the activities that lead to lag measures. It's directly influenced by your team, new contracts and campaigns.
What key PR terms did we not mention? Let us know in the comments section below.