Today is World NGO Day!

And what better way is there to celebrate this day than by understanding the important relationship between non-governmental organisations (NGOs) and PRs? 

Now, some may wonder why a private entity and a public entity would collaborate; the truth is that when these two sectors combine — magic is inevitable.

Continue reading as media update's Saads Abrahams explains the important relationship between PRs and NGOs.

The role of PRs and NGOs

To understand why an NGO would benefit from a relationship with a PR professional, you first need to understand the roles that the PR and NGO each play. 

PR, according to the PRSA, is defined "as a strategic communication process that builds mutually beneficial relationships between organisations and their publics."

An NGO is defined as "a group that functions independently of any government with the objective of improving social conditions. NGOs are typically non-profit institutions."

The mutually beneficial relationship

NGOs are non-profit, which means they would need public support to help them achieve their goals. This is a difficult task to achieve if NGOs don't know how to communicate effectively with the public. 

PRs know exactly how to help brands and businesses communicate with the public and the media. They can assist NGOs by helping them get media coverage and building a strong relationship with the general public. 

So by making use of a PR professional, NGOs can:
  • raise awareness and gain more support for their cause
  • have a voice in the community
  • stand out from competitors
  • establish trust and authority, and
  • make valuable connections in the media and with opinion leaders.
How do you think NGOs can benefit from a relationship with PRs? Let us know in the comment section below. 

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If you enjoyed this piece, be sure to check out more of our PR tips for NGOs.
*Image courtesy of Canva