Absa RUN YOUR CITY Series partners with CANSA

A non-profit leader in the fight against cancer since 1931, CANSA enables research, educates the public and advocates for and supports all people affected by cancer while leading South Africa towards a cancer-free society, says the Absa Series. 

"We are delighted to welcome CANSA as the official charity of the Absa RUN YOUR CITY Series in 2024," says Michael Meyer, managing director of Stillwater Sports and Series founder.

"CANSA does incredible work in the fight against cancer, and we are thrilled to support their efforts through our events. Their commitment to improving the lives of those affected by cancer resonates deeply with our values, and we look forward to a successful and impactful partnership," Meyer adds. 

"By partnering with CANSA across all five events, we aim to extend our support to a wider audience spanning five major cities," says Meyer. "Our commitment to making a difference in the fight against cancer is unwavering, and we encourage the RUN YOUR CITY Series community to show their support by donating towards the cause when entering any of the events online. Every contribution, no matter the size, can make a significant impact."

"Together, the Absa RUN YOUR CITY Series community can help drive change and support those affected by cancer," adds Meyer. 

Leillani Geduld, CANSA national corporate relations and sporting events manager, says, "We're thrilled to be selected as the official charity of the iconic Absa RUN YOUR CITY Series. This partnership gives us a platform to engage with a vibrant community, showcasing our cities while promoting the importance of physical activity in lowering cancer risks."

"Our CANSA Active brand is dedicated to promoting leading a balanced lifestyle and raising awareness about safe participation in sports, especially in the sun. We aim to educate individuals on being cancer-aware, encouraging smart choices regarding diet and lifestyle," Geduld adds.

"Through CANSA Active, the community can participate in their favorite sporting events — such as the Absa RUN YOUR CITY Series — and activities while supporting CANSA's care and support and health education awareness programmes. We believe that a balanced lifestyle is crucial, as it can help reduce approximately 20% of the cancers diagnosed in South Africans annually," says Geduld. 

"Each donation to CANSA helps ensure that we can continue providing assistance to anyone who hears the words 'You have cancer.' We're excited to engage with and get to know the Absa RUN YOUR CITY Series community in 2024," Geduld concludes. 

Individuals are encouraged to keep an eye out for the CANSA team during race week and on event day. In addition to offering screenings and activations, CANSA will have a stand where CANSA merchandise can be purchased, says the Absa Series. 

The Absa Series concludes that in 2024, each of the five Absa RUN YOUR CITY Series events will showcase unique, city-specific medals, adding a personalised touch to the participant experience reflective of the host city's essence and character.

For more information, visit www.runyourcityseries.com. You can also follow the Absa RUN YOUR CITY Series on Facebook or on Instagram. 

*Image courtesy of contributor