Red Ribbon Communications has announced the formation of a dedicated consumer tech division to meet the rapidly growing demand for public relations and marketing services in the technology and consumer electronics sectors.
Zenahrea Damon, an industry veteran with a stellar track record, heads the division, with support from former Daily Maverick journalist Karabo Mafolo.
This strategic move follows Red Ribbon's recent success in securing the PR account for LG Electronics South Africa in collaboration with MCD Magic Factory, creating opportunities to expand our portfolio with more lifestyle clients, the agency says.
"Establishing a dedicated consumer tech division allows us to bring an even stronger focus and specialised expertise to this burgeoning sector,” says Ronelle Bester, founder and account director of Red Ribbon Communications.
"With Damon’s experience in lifestyle brands like Clicks, Sorbet and Shimansky, as well as Mafolo’s journalistic background, we have the ideal team in place to deliver world-class PR and marketing support," adds Bester.
The agency adds that besides LG Electronics, Red Ribbon is already offering PR services to multiple consumer-focused companies within the fintech and edtech sectors.
"I'm thrilled to use my experience and love for consumer brands for Red Ribbon's new consumer tech clients," says Damon.
According to the agency, her dynamic leadership and expertise in lifestyle brands position her as a key asset in driving the consumer division towards success.
"I'm proud to be part of a team that's all about pushing limits and reaching for excellence in media relations. With Red Ribbon, I aim to lift brands, inspire people and change the way consumers connect with companies in South Africa," adds Damon.
Mafolo's recent appointment as PR account executive further strengthens the division, according to the agency.
"Coming from a journalism background and diving into the world of PR, I'm eager to bring new perspectives to the table," says Mafolo. "This journey lets me see things from both sides — understanding what our clients need and also getting what journalists look for in stories and relationships."
"We are excited to see Damon and Mafolo collaborate in providing world-class PR services to our consumer tech clients. Their exceptional talent and diverse expertise will undoubtedly propel our nascent consumer tech PR division to extraordinary levels," Bester concludes.
For more information, visit www.redribboncommunications.co.za. You can also follow Red Ribbon Communications on LinkedIn.
*Image courtesy of Red Ribbon Communications