Have you ever tried to buy coffee in a foreign country, only to get an unexpected drink? Now, try managing a business in that manner. Understanding cultural diversity in corporate communication is not only desirable but also necessary in today's diversified marketplace. Here's why!
Imagine attending a party where everyone speaks a different language — awkward, right?
Now, consider a business doing that. Recognising and valuing cultural diversity in business communication can help.
Read on here as Lesedi Langa from media update delves into how businesses that understand their audience's language may forge closer ties, foster trust and increase participation in a nation as varied as South Africa.
Cultural diversity in business communication can:
- promote inclusivity
- improve comprehension, and
- deepen relationships with a wide range of stakeholders.
International brands that localise their messages have higher engagement and consumer loyalty. Given South Africa's 12 official languages, vernacular communication can have a substantial impact on commercial success.
Companies that communicate in local languages build strong bonds with their target audience, resulting in increased consumer trust and loyalty. For example, a local bank that provided customer service in numerous South African languages experienced a large boost in client satisfaction and retention.
Investing in multilingual communication methods can improve consumer happiness and engagement. Businesses that communicate with customers in their native language will increase their overall performance in a multicultural market.
Understanding the local linguistic landscape and committing to constant cultural learning are required for the successful implementation of these strategies. Here's more on this below:
What are your thoughts on businesses using local languages to communicate? Let us know in the comments section below.
Want to stay updated on the changing landscape of communications? Check out our article, Communications: the changing state of play.
*Image courtesy of Canva
**Information sourced Bizcommunity, IOL, Peep Strategy and Day Interpreting