The Promenade 'Post with Purpose' campaign entails a month-long drive to raise awareness for the tremendous work being done by numerous organisations, all of which contribute to the local communities around the mall, says Liberty Promenade. 

The mall says that it invites shoppers to vote for a particular charity by dropping their till slips — with a value of R100 or more — in the box allocated to an organisation at the 'Post with Purpose' installation in the Food District. The project runs from Wednesday, 12 June to Monday, 15 July. 

At the end of the project, the charity that has received the till slips with the highest value will be awarded a R30 000 donation from the mall. Additionally, two lucky shoppers that participate will each win a R1 000 Liberty Promenade gift card, says the mall. 

According to Liberty Promenade, the following eight organisations were selected:

  1. Bhabhisana Baby Project advocates for early intervention and provides interdisciplinary therapy to babies within the first 1 000 days of their life.
  2. Empilweni Place of Healing is dedicated to enhancing the well-being of children, adolescents and families in underprivileged communities through mental health support.
  3. Jap Aesthetics community outreach works to help feed disadvantaged communities and deliver support for youth development, road safety education and tailored assistance to those in need.
  4. National Rescue for Poverty and Drugs (NRPD) addresses poverty and substance abuse in underserved communities, particularly in Mitchell's Plain.
  5. Read to Rise is dedicated to promoting youth literacy and fosters a love for reading among young children by providing them with their very first book.
  6. The Shumeez Scott Foundation focuses on empowering individuals with Down Syndrome and other special needs.
  7. Ubuntu Dance and Theatre Arts is a beacon of creativity and empowerment, providing accessible arts education, while nurturing creativity and fostering cultural understanding.
  8. Winners Park Football Club uplifts youth with a positive focus, keeping them off the streets and encouraging team building and participation.

Through participation, each featured charity will also gain exposure across the mall's digital platforms and within the premises at the branded installation in the mall's Food District, says the mall. 

Liberty Promenade concludes that this exposure will enable the hundreds of thousands of shoppers that pass through its passageways monthly, to learn more about these organisations and explore opportunities to support their tireless endeavours. 

For more information, contact Najeeba.Ebrahim@epsgroup.co.za or visit www.promenade.co.za. You can also follow Liberty Promenade on Facebook, or on Instagram. 

*Image courtesy of contributor