Findasense has announced its 'Retiring Species' campaign in collaboration with Fundación Con Vida. This campaign merges the world of soccer and environmental conservation, aiming to leverage the pivotal moment in the careers of footballers on the brink of retirement to draw a powerful parallel to animal species also on the verge of extinction.
The campaign features four impactful prints, each showcasing a renowned footballer with their most iconic element — their jersey — integrated with the fur texture of an endangered species that corresponds to their nickname, says the duo.
"'Retiring Species' is a campaign that primarily aims to raise awareness about the urgent need to protect some of the most vulnerable species. It is an honour to collaborate with Findasense on an initiative that has the power to generate such a significant impact," says Lejandra María Muñoz Rivera, executive director at Fundación Con Vida.
Esteban Pineda, CEO of Findasense Americas, adds, "Our mission has always been to create brand experiences that transcend and generate positive change. With 'Retiring Species', we have taken this mission to the next level, combining creativity and purpose to inspire greater awareness and action in the protection of our wildlife."
'Retiring Species' is designed to capture the public's attention, creating an emotional and visual bond that deeply resonates with the audience.
Through this campaign, Findasense and Con Vida Foundation say that they seek not only to inspire action but also to leave a lasting legacy in the conservation of endangered species.
The four prints comprise the following:
- The Ethiopian ibex represents the top star of the Argentine national team, with only 500 individuals left in the world.
- The Bengal tiger symbolises the historic top scorer of Colombia, occupying only 5% of their historical range.
- The panther references the emblematic goalkeeper of the Costa Rican national team, the current population being estimated between 16 000 and 14 000 members of the species.
- The arctic fox represents the Italian-Peruvian forward of the Peruvian national team; in 2022, only about 450 were estimated in Norway, Sweden and Finland.
This visual fusion, besides highlighting the connection between athletes and animals, emphasises the urgency of protecting these species before it's too late, concludes Findasense and Fundación Con Vida.
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*Image courtesy of contributor