Press statements or releases are crucial parts of PR. They are often the first response in a time of crisis and the best way to get the word out in times of good news. But releasing your statements on a whim might not be the best. That is why we created a guide to achieve the perfect timing.
There are so many reasons for a PR pro to release a statement or press release.
They cover everything from launches and events to crisis control — and much more.
Sometimes a statement can get lost in the crowd, not getting any media coverage or attention whatsoever. And the one time you want a statement regarding a scandal to fade into the background, it becomes front-page news.
How does this even happen? How can a PR avoid this blunder?
It is all in the timing!
Alrika Möller from media update has figured out how to set the alarm to get your timing just right.
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Timing is one thing, but crafting the perfect statement or planning a successful launch is something else entirely. Check out our guide to Assembling a PR Dream Team [Infographic] so that you can achieve success.
*Image courtesy of Canva
**Sources used include Salient PR, Newswire and Prowly