Outside the Bowl Africa is a non-profit organisation based in Paarl, South Africa.

The campaign is an initiative aiming to provide one million nutritious meals within a five-day window. 

Loren Erasmus, executive director at Outside the Bowl Africa, says, "The 'Million Meals in 5 Days' campaign is inspired by the tremendous success of last year's One Million Meals initiative."

"The remarkable support we received underscored the urgent need to address food insecurity among vulnerable children. With many families still facing economic challenges, it’s crucial now more than ever to provide these children with the nutritious meals they need to thrive. This campaign is not just about feeding children; it's about building a foundation for a healthier and brighter future," adds Erasmus. 

According to Outside the Bowl Africa, the campaign will feature VitaKidz and Maxi Blend Amazing Meals, both specially designed to meet the nutritional needs of growing children.

"VitaKidz is a fortified maize product packed with essential vitamins, while Maxi Blend offers a balanced mix of proteins, carbohydrates and nutrients," Erasmus adds. "These meals are vital in fighting malnutrition and supporting the physical and cognitive development of children."

To reach the goal of providing one million meals in just five days, the campaign will employ a multi-faceted approach, including community engagement, partnerships and social media outreach, according to the initiative.

Erasmus says, "We are mobilising volunteers, working with schools, businesses and faith-based organisations, and using our extensive distribution network to ensure that the meals reach those who need them most. Every donation, no matter the size, contributes directly to achieving this ambitious goal."

The campaign aims to raise R2.5-million to cover the costs of sourcing ingredients, production and distribution. Once funds are secured, our production team will prepare the VitaKidz and Maxi Blend meals, which will be packaged and distributed through a coordinated network of community organisations, schools and volunteers.

According to the organisation, individuals and organisations can support the campaign not only through monetary donations but also by volunteering their time, helping to spread awareness and organising local fundraising events.

Erasmus adds, "Every bit of support helps us reach more children in need."

"We hope these meals will provide immediate relief and contribute to the long-term health and development of children. Proper nutrition is essential for a child's growth, learning and overall well-being," Erasmus says. "By providing these meals, we aim to give children the energy and nutrients they need to succeed in school and in life."

The organisation says that the campaign will focus on underserved areas across South Africa, including:

  • the Western Cape
  • the Eastern Cape
  • the Northern Cape, and
  • Gauteng.

"Our goal is to reach communities where the need is greatest," Erasmus says. "These areas have been carefully selected based on need and our ability to deliver effectively."

Outside the Bowl Africa says that it is grateful for the support of various community organisations, faith-based groups and corporate partners.

Erasmus says, "Their involvement is crucial in amplifying our reach and ensuring the success of this campaign." 

The organisation concludes that the success of the campaign will be measured by the number of meals provided and the positive impact on the communities served. Feedback from recipients and partners will be used to assess the campaign's effectiveness.

For more information, visit www.africaotb.org. 

*Image courtesy of contributor