This campaign goes beyond just bringing joy, it promotes environmental sustainability by reducing waste and encouraging the reusing of toys. Every donation helps brighten a child's day while contributing to an eco-friendlier future, says the mall. 

"We believe every toy holds the power to create lasting memories. Through this campaign, we're ensuring those memories continue," says Kelly Belman, General Manager of Clearwater Mall. "By donating, you're not only sharing happiness but also helping protect the environment. This year, we're focused on quality donations to make sure every toy has a bigger impact."

One Act of Kindness Make a Difference

Last year, Clearwater Mall says that it collected over 2 250 toys for the 'Safripol Toy Campaign', all of which went on to bring smiles to children at various children’s homes and ECD (early childhood development) centres via the initiative's NPO partner, The Angel Network.

This year, the mall is setting a new challenge: Can we collect 3 500 toys or more? The West Rand community’s trademark is compassion, let's come together and top last year's total in the spirit of generosity. Every toy counts, and together, we can make this year's campaign bigger and better, says the mall. 

According to Clearwater Mall, for many children, favourite toys aren't just playthings, they become cherished companions and help create core memories that last a lifetime. But for disadvantaged children, those special toys can be out of reach. By donating to the 'Safripol Toy Campaign', you're helping make those core memories a reality. Each toy is more than a gift; it's an opportunity to offer a child moments of joy, imagination and comfort that they might otherwise miss.

Clearwater Mall says that the 'Safripol Toy Campaign' isn't just about collecting toys, it’s about making a meaningful difference in three key ways:

  • Spreading Joy: Every donated toy will go to a child who might not otherwise have access to such treasures.
  • Supporting Sustainability: Donating pre-loved toys reduces waste and fosters a culture of reuse, benefiting the planet.
  • Shaping a Better Future: Your contribution helps support sustainability and community, creating a brighter, more responsible world.

Clearwater Mall invites everyone to participate in this year's campaign by donating pre-loved toys at designated collection points situated at Entrance 2 and Entrance 7 from Friday, 1 November until Wednesday, 15 January 2025. Each toy will be cleaned and prepared, ready to bring joy to a child in need.

"This campaign is a chance for all of us to give back," adds Belman. "Whether you're a parent, grandparent, or just someone with a spare toy, your donation will help shape a future filled with smiles and sustainability."

At its heart, the 'Safripol Toy Campaign' is about making a difference, both for children and for the environment. Clearwater Mall, in partnership with Safripol, is committed to building a more sustainable world through initiatives like this. The campaign shows how small, thoughtful actions, like donating a toy, can lead to positive change for both people and the planet, says the mall. 

Clearwater Mall concludes by encouraging individuals to donate their pre-loved toys at Clearwater Mall and help bring joy to a child this holiday season. Together, we can make it happen. Your act of kindness can help a child create lasting core memories. Every donation counts, and together, we can make a lasting impact.

For more information, visit www.clearwatermall.co.za. You can also follow Clearwater Mall on Facebook, X, or on Instagram. 

*Image courtesy of contributor