In the world of communications the terms publicity and public relations are often used — and although they are two sides of the same coin they each serve different purposes. This infographic will delve into the key differences between publicity and public relations.
For those involved in brand management, it is crucial to distinguish between public relations and publicity. Although their ultimate goal is to increase visibility and promote the brand, each approach operates in distinct ways.
If you want to know what those key characteristics are, you have come to the right place.
media update's Saads Abrahams has the differences listed right here!
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*Image courtesy of Canva
**Information sourced from Testbook and Indeed