So celebrate 10 years of providing Publicity-related news and insights with us by looking back at the 10 Publicity articles loved most by you and our team.
Explore this list to see if you missed some of the best infographics, Q&As and short or long Publicity articles we've published!
media update's team put together a highlight reel of Publicity content from the past decade.
Articles You Love
PR Tips From The Devil Wears Prada
"All right, everyone, gird your loins!" We are sharing some fashionable PR tips from one of the most iconic movies to ever hit our screens: the one and only The Devil Wears Prada. And if you are a PR looking for some tips from an unexpected place, then this is the right article for you!
Five Pick-Up Lines You Can Use to Avoid Being Ghosted by Journalists
Journalists receive tons of press releases daily from PR professionals, which means that at some point — if your pitches don't grab the journalist's attention — they'll just get lost between all the other press releases. media update gives you some very useful 'pick-up lines' to get journalists swooning.
Women Empowerment and CSI: A Q&A With Professor Elain Vlok
National Women's Day calls us all to celebrate the impact of women in their communities. CSI is an ideal opportunity for brands and the media to do this, and many South African brands have answered the call! We asked Clover Mama Afrika about the importance of publicity in women empowerment projects.
Five Public Relations Tools and When to Use Them [Infographic]
To achieve a good reputation and media relationships, public relations practitioners (PRPs) can use an array of tools to help them reach the right journalists and publications with the right information. This infographic reviews five essential tools that every PRP can benefit from.
Female-Focussed Brand Partnerships
March is commonly known as International Women's Month. Many companies have launched their 'appreciate women' PR campaigns before and during Women's Month as a way to capitalise on the day. Some brands have gone a step further and made long-lasting partnerships focusing on women beyond Women's Month.
Articles We Love
Corporate Social Investment Versus Corporate Social Responsibility [Infographic]
Corporate Social Investment and Corporate Social Responsibility are both terms relating to positive impacts on society; however, there are some differences between the two concepts. Ready to know what they are? Read on in this infographic.
PR Campaigns of Tea Brands
Tea… the jack of all trades when it comes to warm beverages. We all have different reasons for enjoying a cup or keeping multiple kinds of tea in our homes at any given moment. For some, it is a staple; for others, it is an occasional comfort. For PRs, it is a masterclass in public relations.
The Benefits of Online Media Databases for PRs — In 300 Words or Less
PR pros should always be on the lookout for tools and tips that will make their work more effective. Online media databases have been part of the industry for a while, but some PRs are old-school and prefer having their own lists and updating them manually. If you are undecided about online media databases, learn more about them here!
Four Tips on Press Release Perfection [Infographic]
For any brand or business, no matter what you do, publicity is always a good idea. And the purpose of writing a press release is to get news about your brand or company into the media spaces. Anyone can write a press release, but not everyone can produce a quality press release that is sure to be published!
A Trip Down Memory Lane — Five Outstanding Examples of Humanising Your Brand
The role of public relations is to build up and sustain a strong brand reputation. The best way to do this is by humanising your brand and ensuring you remain authentic and credible. But how? By learning from the latest and greatest! Here are five brands that hit the nail on the head.
Did you spot your favourites in our top 10? Let us know your thoughts on the article in the comment section below.
*Image courtesy of Canva