Mpudi Maubane, PR, Communications and Sponsorship Manager at The SPAR Group, says, "The people of Thabazimbi were hit hard by the floods. In such situations, waiting for authorities to mobilise can cost precious time. Fortunately, Thabazimbi has a proactive community who didn't hesitate to act."

Coetzee and others used off-road vehicles, canoes and even helicopters volunteered by local owners to deliver essential supplies to stranded residents. "Our region was flooded by rains about three times heavier than usual," says Coetzee. "Communities were cut off, and people urgently needed basic foodstuffs. We responded by donating hundreds of meal packs, delivered by helicopter to isolated areas."

"Our efforts were all about strengthening our relationship with the communities we serve. Some businesses may say they care, but SPAR demonstrated through action that we genuinely do," Coetzee adds.

SPAR says the swift response by SPAR Thabazimbi highlights the strength of SPAR's extensive network of stores across South Africa and the crucial role their independent owners play in their communities.

"SPAR store owners live and trade within the communities they serve. Although SPAR has a Corporate Social Responsibility plan, many store owners supplement this with specific initiatives within their communities," says Maubane.

This localised approach means SPAR stores can react swiftly to emergencies, often before more formal government-led programmes can mobilise. "We don't just have transactional relationships with our customers. When there is a dire need within a community, we are there to help, regardless of whether they are customers," Maubane adds.

Beyond emergency assistance, SPAR says it is committed to sustainable national initiatives, particularly in addressing food insecurity, which affects an estimated 15 million people in South Africa. SPAR supports several NGOs, including Operation Hunger, with financial aid and food donations. Additionally, SPAR collaborates with FoodForward SA, a leading food redistribution organisation, to redirect surplus food to needy communities, thus reducing food waste and combating hunger. 

FoodForward SA connects surplus food from farmers, manufacturers and retailers to food banks, ensuring safe, edible food reaches those in need. SPAR says its warehouses and distribution centres facilitate the sourcing, collecting, sorting and storing of surplus food distributed to beneficiary organisations and school feeding programmes, ensuring children receive nutritious daily meals.

Launched in 2016, the SPAR Rural Hub Programme supports small-scale farmers by integrating them into SPAR's supply chain. The programme provides training, resources and market access, enhancing local food production and employment, says the group. 

"As part of our sustainability journey, we are dedicated to reducing food waste and loss along our production and supply chains," says Maubane. "Our focus is on increasing food utilisation and creating secondary food markets."

Reflecting on South Africa's Human Rights Month, Maubane says, "The most basic right is access to nutritious food. As a society, we must strive to ensure all South Africans have access to food. This is the surest way to build a healthy nation capable of competing on the global stage."

SPAR concludes that its actions during the Thabazimbi floods and its ongoing sustainability efforts underscore the company's deep commitment to community resilience and sustainable development, setting a powerful example for other businesses to follow.

For more information, visit www.spar.co.za. You can also follow The SPAR Group on Facebook.

*Image courtesy of contributor