Before stepping into this role, Khumalo-MacArthur served as Executive Vice President of Client Growth for Africa at Weber Shandwick, where he played a pivotal role in driving business growth and enhancing client partnerships across the region, says Weber Shandwick. 

With over a decade of industry experience, the agency says Khumalo-MacArthur brings an understanding of Africa's complex and dynamic media and business landscape. His expertise is anchored in storytelling craft, strategy, issues and crisis management, public affairs, content and strategic media, making him well-positioned to shape the firm's next phase of impact in the region.

His experience, covering industries such as travel and tourism, development finance, social impact, technology, health, automotive, energy and the public sector, provides clients with insight-driven communications strategies that resonate across borders and cultures, adds the agency. 

Weber Shandwick says that as businesses across Africa navigate economic, technological, demographic and geopolitical shifts, Khumalo-MacArthur's leadership will reinforce the company's commitment to data-driven storytelling, technology-enabled communications and creative strategies that drive meaningful impact and value. 

Before joining Weber Shandwick, Khumalo-MacArthur led public relations at Havas, where he ran the division, driving business growth in South Africa, adds the agency.  

Michael Frohlich, Weber Shandwick's Global Chief Transformation Officer and CEO of EMEA, welcomes Khumalo-MacArthur's appointment, noting the strategic significance of his leadership. "Larry's deep understanding of African markets, experience in business growth, combined with his expertise in multi-sector communications, make him an invaluable asset to our team. Africa is a key region for our business, and under his guidance, we are poised to expand our influence, drive innovation and deepen our client partnerships across the continent."

In response to his appointment, Khumalo-MacArthur reflectes on the role of communications in shaping Africa's evolving business and social landscape. 

"We are in a transformative era where communications is no longer just about storytelling but about shaping narratives that drive tangible progress. Africa is a continent of immense potential, and brands that communicate with authenticity, cultural awareness and strategic foresight will be the ones that create lasting impact. I am excited to be stepping into this role, and I look forward to continue working with our teams and partnering with our clients to craft bold, integrated and meaningful communication interventions that connect with audiences and deliver meaningful and measurable value," says Khumalo-MacArthur. 

Weber Shandwick concludes that as it continues to grow its African operations, clients can expect an elevated, insight-driven approach to communications, one that merges the power of strategic content, digital engagement and brand reputation management to drive business success.

For more information, visit www.webershandwick.com. You can also follow Weber Shandwick on Facebook, X, or on Instagram. 

*Image courtesy of contributor