Back in the day, PRs' focus was to get their news shared in print media; however, now that everything and everyone is online, PRs need to shift their focus as well.
Digital PR is a marketing strategy used by marketers and public relations experts to enhance the online visibility of a brand or individual.
More often than not, people find and come in contact with brands and businesses online — be it blogs, social media platforms, or a Google search. This means that PRs can no longer solely rely on traditional media forums to share their messages.
Digital PR has two main goals:
Boosting Brand Visibility: The more people who are aware of your brand online, the more likely you are to have new clients.
Establishing Trust With Your Audience: Building a positive and credible brand image online will aid in turning prospective clients into loyal ones.
So, what exactly does digital PR involve? Well, a digital PR specialist will use a combination of traditional PR while focusing on SEO, content marketing and social media marketing.
This involves:
creating and drafting press releases
cultivating connections with online journalists
coordinating online reviews and interviews
optimising press releases with pertinent links to your website
leveraging influencer marketing and blogger outreach to form partnerships or secure mentions on prominent social media platforms and blogs, and
posting online content to enhance reputation and acquire high-quality backlinks.
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