Together, CHOC and The Cows provide emotional and practical support to families navigating the unimaginable journey of childhood cancer, says Body20. 

Body20 says that for the brand, real health goes beyond physical transformation. It's about connection, empathy and community impact.

"With 'Body20 Cares,' we're taking our commitment to wellness beyond the studio walls," says Johan Laas, Marketing Manager at Body20. "Wellness isn't just about your body, it's also about compassion, purpose and community. We're giving our members a way to contribute to something bigger, while staying aligned with their own personal growth."

The campaign's alignment with CHOC and The Cows was a natural extension of Body20's values, says the brand. 

"Our franchisees and members are already passionate about fitness, and The Cows bring that same spirit to their fundraising," says Laas. "We believe strongly in CHOC's mission, and as a family-oriented brand, supporting children and their families facing cancer hits close to home for many of us."

As a business built on connection and care, Body20 says it is proud to be part of a movement that brings communities together for a greater good.

Laas concludes, "We're here to transform lives. Not just our members', but also those who need support the most."

For more information, visit www.body20.co.za/body20-cares or contact studio@body20.co.za or 087 231 0359. You can also follow Body20 on Facebook or on Instagram. 

*Image courtesy of contributor