Pitching to journalists can be a challenge, but there are a few things you can do as a PR to make sure that your article goes from their inbox into their publication. Saads Abrahams from media update is sharing five insights into the power of the PR listicle — and why journalists still love it.
A listicle is an article that is structured in a list format. However, even though they are in a list format, they still hold a lot of relevant information in each point.
Journalists are known to value clarity, structure and story hooks — and listicles offer all three. This makes listicles a powerful tool that PRs should embrace when pitching to journalists.
What are your thoughts on listicles? Let us know in the comments section below.
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