As a Lioness, you've built a formidable network of peers, mentors and champions who cheer you on.

But here's the quiet question that may nag so many of us: What happens when the networking event ends, the LinkedIn post fades, and you're back to being the best-kept secret in your industry?

Networking gets you in the room. But PR (Public Relations) complements this tactic by building you a platform in that room, so the right people come to you.

Think of your networks as your strategic inner circle. It's your foundation of support, collaboration and trusted referrals. Now, imagine amplifying that foundation to reach your outer circle: the clients, partners and media voices you haven't met yet. That is the precise, powerful role of strategic PR. It's the multiplier that transforms your handshake into a headline and your expertise into undeniable authority.

Many of us brilliant business owners are so deep in the business, managing, firefighting and delivering, that we forget to work on the business. We become the "secret weapon" for our clients, pouring our genius into their success while our own profile remains in the shadows.

It's Time to Stop Being the Secret Weapon and Become the Silver Bullet

Becoming the "silver bullet" means being the undeniable, go-to solution. It's when a prospect has a problem, and your name is the only one that comes to mind because they've seen your insights in a leading publication, heard your voice on a podcast, or read your powerful commentary on an industry trend. This isn't just marketing; it's the art of building a reputation that does the hard work for you.

But we get it. The world of PR can feel like a foreign language. As the saying goes, "It is difficult to read the label when you are inside the bottle." You are the incredible product inside, but you need a partner to help you see and articulate your own powerful "ingredients" to the world. MSG free.

Therefore, Elize Fisher from WorkingMama South Africa were drawn to collaborate with Marilize Jacobs from VocalCord PR and Reputation Management. As a single working mom of teenage twins, Marilize doesn't just understand PR strategy; she understands the resilience, the multi-tasking and the sheer force of will you already possess. Through PR the skills you already use to run your business and your household is turned into a powerful, professional brand narrative.

Trade Juggling for Influence

This isn't a sales pitch; it's a strategic session. Considering PR and Reputation Management through the help of a professional to:

  • Analyse your current online presence and media footprint.
  • Identify one immediate, actionable "quick win" to start building your authority.
  • Be provided a clear path for transforming your hard-earned credit into industry-wide recognition.

For more information, visit www.marilizejacobs.com.

*Image courtesy of contributor