Tractor Outdoor's Net Zero Project, in partnership with Billboard Management Technologies (BMT), has transformed digital billboards at schools into solar-energy micro-generators that reduce grid reliance, support learning environments and boost energy security for advertisers.
"The Net Zero Project equips selected digital screens — primarily those located at schools but also on private commercial properties and non-profits such as churches — with solar systems that power the billboard itself while supplementing the building’s electricity needs," says Ben Harris, Chief Operating Officer at Glynt (Parent Company to Tractor Outdoor).
"In some cases, solar production exceeds on-site demand; this surplus is used to offset consumption at Tractor's other locations that are not yet solar-enabled, reducing our network's overall energy footprint," says Harris.
For example, BMT's recent installation at Zwaanswyk High School in Cape Town delivered a 33 kW grid-tied solar system that sustainably powers the digital screen and charges the battery-backed UPS, all while channelling energy back into the school, adds Tractor Outdoor.
"By turning our digital sites into sources of clean energy, schools benefit through reduced utility costs and better power security, illustrating how advertising infrastructure can deliver real societal value beyond simply business," says Harris.
In addition, the project aims to strengthen operational continuity for Tractor's clients, with solar-powered screens remaining live even during outages, protecting advertiser visibility, adds Tractor Outdoor.
Powered by the Sun
With South Africa currently enjoying summer — peak solar production season — Tractor has seen a significant reduction in its overall grid consumption. In November alone, almost half (43%) of Tractor's Roadside Digital (RSD) network consumption was produced via solar, says Tractor Outdoor.
While solar generation naturally tapers after March, Tractor is already expanding the programme aiming to ensure year-round benefits. New installations planned for early next year aim to further offset non-solar sites and push the media owner further on its green trajectory, adds Tractor Outdoor.
"Every new solar site moves us one step closer to our net zero sustainability goals while helping schools cut monthly electricity bills and redirect their limited resources back into teaching and ultimately benefitting the children," concludes Harris.
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*Image courtesy of contributor