GreenPop is a Cape Town based non-profit organisation, greening up South Africa through their ‘Urban Greening’ projects, with the aim to get people from all walks of life to be greener conscious. GreenPop not only plants the trees but also teaches those within the community how to maintain and maximise the growth of their new trees. Through urban greening of previously barren areas, GreenPop aims to encourage community upliftment and improved pride of place.
BOS is a deliciously refreshing ice tea made entirely in South Africa with enormous integrity and care from naturally flavoured organic Rooibos. It is produced by BOS Brands which is privately owned by South Africans, Richard Bowsher and Grant Rushmere, and is head-quartered in Cape Town.
Bowsher, owner of Klipopmekaar, an organic Rooibos tea farm and Private Nature Reserve in the Cederberg, saw the Greenpop project as a perfect fit for BOS. Richard has located Klipopmekaar at the vanguard of organic Rooibos farming, installing solar power, environmentally conscious design, entrenched recycling systems and challenging conservation projects.
"With the launch of this campaign, BOS hopes to encourage various smaller businesses and individuals to become carbon neutral – thus protecting our land and leaving behind an eco-friendly environment for future generations," says Rushmere.
Jeremy Hewitt from Greenpop says, "A firm belief in the importance of environmental education and awareness, coupled with the longing to make a tangible difference in our community make up the core of the Greenpop ethos. The sustainability of the project has been proven and communities from all of South Africa’s diverse backgrounds have embraced the Treevolution and welcomed the possibility of a greener future."
Both Bowsher and Rushmere plan to build an ethical business; and together with their dynamic team, they also plan to entertain and engage their consumers through off- the- wall, out- the- box creative marketing initiatives. BOS is not just an ice tea; it’s also an experience and a way of looking at life.
To view images of the initiative in our gallery, click
here.