Infographic: Which social media metrics really matter?

To ensure you are correctly measure your business’s success on social media, media update’s Aisling McCarthy takes a look at the social media metrics that are the most important to focus on.

So you’re using social media channels for your business, but how do you know if it’s working? With so many metrics available – like reach, engagement, share of voice, click through, and previews – it is incredibly difficult to know which metrics are the most important ones.

If you’re a little unsure about which metrics matter to you, or find yourself overwhelmed by so many metrics, here are the ones that matter the most:


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Want to know more about the different kind of social media metrics out there? Find out more in our infographic, What your social media metrics really mean.