The new Instagram page will also aim to tie in with brunch related occasions hosted for its consumers around South Africa. The first event was hosted by radio and TV personality Pabi Moloi and took place at The Royale in Craighall Park.
Guests were given the opportunity to participate in various activities such as 'Karaoke Spinning', 'Beer Yoga', and 'Salsa Aerobics'. The event, which was attended by media, social media bloggers, and industry influencers started with a brunch harvest and Flying Fish Chill Lite infused cocktails.
The Karaoke Spinning class was given by Hloni Monku, followed by Beer Yoga with Jazmine Sehlako, and Salsa Aerobics with Delicia Arjuna.
"The Lite Brunch Collective is not only a social media platform but an event property where we will host brunch occasions for our consumers around the country in the most interesting places," says marketing manager Colleen Duvenage at SAB INBev.
Consumers looking to find the lightest brunch recipes can go to the Lite Brunch Collective page to get content on recipe ideas for brunch, and suggestions on light cocktails.
The Chill Lite variant, which comes in a Zesty Lemonade flavour, has 30% less calories, 35% less sugar, and 35% less carbohydrates.
Flying Fish CHILL LITE is available nationally at reputable outlets in 440ml cans and 330ml non-refundable bottles.
For more information, visit www.addsomeflavour.co.za. You can also follow Flying Fish on Facebook, Twitter or on Instagram.