Infographic: A beginner’s guide to shooting video for social media

media update’s Aisling McCarthy reveals the steps to making a great video for social media; from the equipment you need, to setting up the shot.

Ever notice that most of your social media timelines are populated with video? TechCrunch statics show that, on Facebook alone, 8 billion videos are viewed every day by 500 million users. This amounts to 100 million hours of time spent watching videos a day.

This makes video a good option for marketers wanting to reach consumers on social media. However, many people think that creating video is complicated and costly. In a recent report, Buffer found that 83% of marketers would create more video content if time, resources, and budget were not an obstacle.

However, armed with the basics of videography and a smart phone, creating videos for social media is pretty simple.

Here’s how it’s done:



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Now that you’re a social video whizz, find out how to understand more about your digital marketing campaigns in our article, How marketers can get the most out of their digital campaigns.