Talisa Jansen van Rensburg here. Welcome back for another round of tumbling through Tumblr.
By now, you should know what Tumblr is and how it works, but you might be left with this burning question at the back of your mind — why does a business need to make use of Tumblr?
Luckily for you, we’ve got the answer right here. Here are five reasons why you need to use Tumblr for business:
1. Tumblr is the best place to find your business’s very own fan club
There are a total of 396 million blogs
on Tumblr, and of that total, 1.1 billion users post on the platform each month. With so many unique users, you will find it easy to start building your fan club with the type of content that you post.
Tumblr’s audience consists of many different personality types and ages due to it being such a big platform. And with such a large, diverse audience, there’s content to accommodate all kinds of people.
Ensure that you post content that is aimed at your niche market, and slowly but surely, you will begin to build up your following.
2. Tumblr’s dashboard has made businesses soar
Seventy percent of Tumblr users say that their favorite place to spend online is on the dashboard
Posting content that is of high quality, and posting on a regular basis, will increase the likelihood of users seeing your content in their feed.
By posting content that your audience can relate to or that interests them, you are promoting your business in a way that doesn’t make your followers feel like you are forcing ads down their throats (because it’s content that they actually like
Remember to ensure that the content you post allows for a balance between business and fun! (Work hard, play hard. Agreed? Agreed!)
3. Tumblr is rated #1 for social sentiment towards brands
Many people say that ‘all exposure is good exposure’, but this couldn’t be any further from the truth. With technology expanding at an incredible rate, consumers are getting smarter and know a lot about the products and services that they want to buy.
If your company has bad sentiment online, your current clients (and possibly new clients) will see the negative reviews and comments, which could affect your business.
Thankfully, Tumblr for business has been ranked #1 in social sentiment towards brands
, which means that brands that make use of Tumblr get clear feedback about their products, services and content.
4. Sponsored content on Tumblr - to reach your target audience
There are three types of sponsored methods that you can make use of on Tumblr, namely:
- Sponsored posts
- Sponsored video posts
- Sponsored day
There are a lot of benefits that come with promoting your content. For example, you can target a specific target audience and area, and then tailor your posts to the type of content they actually want
to find in their newsfeeds.
Sponsored posts are just like normal Tumblr posts but with a few very exciting exceptions. These posts are a lot more visible to your target audience because, when you promote a post, you’re able to choose their gender, location and the interests that they have.
Additionally, a sponsored video post also allows you to target the audience you are looking for, but these posts have a little something extra, including additional analytics on the views, looping and the engagement that the video received.
Another cool feature that the promoted video has is that it automatically plays and loops over and over again. If the user wants to continue scrolling down their feed, the video will pop up in the right-hand corner and continue to play. The user can then move the video around on their dashboard if they so choose.
Okay, now put your hands together for the sponsored day post
. This means that you have an entire day where you pin your logo and tagline at the very top of your dashboard for 24 hours!
5. Tumblr for business gives you insight into those pesky numbers
Tumblr for business gives you insight into the following categories:
- Case studies
- Ad specs
- Preferred data partners
You might not be the next Isaac Newton, but you do
have to ensure that you know what your social media numbers are saying. You’ll need to understand how your content is being received and how many people actually see and interact with what you’re putting out there.
Once you’ve gathered insights into the data provided by Tumblr, you’ll be able to see where your content needs work and what your audience loves the most. Are you currently using Tumblr for business? Share your experience with us in the comments section below.
*Image courtesy of Pexels