media update’s Nakedi Phala guides you through the best way to build a successful and clear brand on social media.
Social media branding is a good way to engage with your target audience on various platforms, as it can be an effective marketing tool for brands. It is also one of the cheapest ways to get your brand or business recognised in comparison to traditional branding.
Here are four steps you can include in your next campaign:
1. Build your identity
As German philosopher
Friedrich Schiller once said, “appearance rules the world.”
Building an identity can make it easy for social media users to distinguish your brand from others online. Putting effort into your branding and how it appears is important as it should align with the rest of your marketing aesthetic in order to be easily recognisable.
When consumers log on to your social media profiles, the first thing they spot is the banner. Make sure that your photo is pleasing to the eye and carries a powerful message that enhances your branding.
And in the case of a social media platform that allows you to change a colour scheme (like Twitter), change it to match
your brand’s scheme so that your online and offline branding matches. Remember to choose your photos carefully; use pictures that are attractive and add value to your product or service.
2. Persuasive Content
It is important to share the
right type of content on your social media platforms to shape your brand and push it into a marketable direction. Don’t only share content about your brand, go beyond — interact with users and pick their brains, as this will show them that you care about them.
Put together valuable content that will keep consumers coming back for more. You also need to distinguish
between business interests and your
audience’s needs without compromising on your social media branding.
Produce content for the audience that is original and that ties to your objectives. Go further and do some research on what kind of content your target audience is consuming regularly on social media platforms and try to shape your content into what they want or need.
3. Post regularly
To keep your branding above water, you need to make sure you post regularly. This can make your business appear regularly on users’ timelines and will increase your brand awareness and visibility.
You can also create a scheduling system, which will help you stay on track with what to post and when to post it. All social media platforms are different, so it is important to keep track of when users are most engaging and active. This will help you determine which times are best to post your content.
Posting on a regular schedule can improve loyalty as customers see more of your brand —
making you the popular kid on the social media block. While posting regularly, don’t forget to retain consumer interest, update them about product offers and — every now and then — use online competitions to help you remain at the top of social media users’ relevancy list.
4. Promote your profiles
A great way of promoting your social media profiles is to build a community. Rather than focusing on random users, focus on consumers that are loyal and engaging. Loyal consumers are more likely to retweet, Like, share or suggest your brand to other users, and this can improve the number of visits to your pages.
Social media branding is quickly becoming one of the most effective tools for promoting a brand, service or business and it is a great tool that can help you stand out from competitors. The ultimate goal is to push brand awareness and grow your audience.
Now that you have a clear understanding of how social media branding works, what other advice can you give to those who are wanting to create a social media branding campaign? Let us know in the comments section below.