Christine Beukes chatted with Brian Schulman
, founder and CEO of Voice Your Vibe, about how LinkedIn videos can make brands thrive on the platform.
You’ve been researching LinkedIn strategies for ages, but you just can’t seem to find anything that works for your brand. Well, your search is over! Video is a viable tool that can boost any brand’s performance.
The great thing about this medium is that it has the ability to boost brand awareness and, as everyone knows, it is a convenient tool for brands on social media. This is especially true when it comes to platforms like LinkedIn, where a majority of users prefer to create ‘native LinkedIn videos’.
These videos are created directly on the platform
, and many brands create and upload videos straight from their mobile in order to give their audiences quick insights and updates about their business.
This makes video an effective tool for creating engagement for your brand, as your audience will be receiving updates in real-time, from real people
Additionally, users love the ease of access to video — it’s the best way to get your brand’s message out there in a short space of time.
So, how does
one go about shooting LinkedIn videos?Find out here:What are your thoughts on LinkedIn video? Let us know in the comments section below.
U lava mahungu aku hisa? Tsalela hina
With all the different kinds of video content out there, it can be difficult to know what works and what doesn’t. That’s why we’ve put together a guide on the best video content for your brand.