"The selected projects will be funded up to USD$150-000 and up to 70% of the total project cost," says Ludovic Blecher, head of innovation at GNI. "Funding is not available for editorial projects, but should instead be focused on reader engagement and exploring new business models."
"Google does not take any equity or IP in any projects or submissions. We are looking forward to seeing new ideas, projects and big bets come out of the Middle East, Turkey and Africa — a region rich with talent, potential and opportunity," adds Blecher.
The first GNI Innovation Challenge saw 21 projects in 13 countries receive funding in 2020. Awardees were from:
- Côte d'Ivoire
- South Africa
- Turkey, and
- the UAE.
In South Africa, Daily Maverick
developed a 'relevancy engine' for small and medium publishers to help them aggregate better reader insights to increase relevancy and increase subscriptions.
Ringier Africa Digital Publishing in Nigeria was awarded funding to increase personalisation across its platform using a blend of prediction, recommendation and local information pages to increase user engagement. Kenyan awardee Africa Uncensored is aggregating news from members of the public to produce at scale.
Applications are open. Established publishers, online-only players, news startups, publisher consortia and local industry associations are eligible to apply. Interested organisations can apply here
Applications must be made via the website
and are open until Monday, 12 April at 23:59 GMT. There will be an online town hall on Wednesday, 3 March at 13.00 GMT with a live presentation on how to apply and an opportunity to ask questions to the GNI team.
For more information, visit www.google.com