media update’s Christine Beukes takes you through the top five evergreen hashtags on social media.

Hashtags come and go — except for when they don’t. Evergreen hashtags are the old faithful counterparts to social media marketers, always popular and waiting for when you want to give your content that extra boost it needs to be seen by users. These are the #tags that are always going to be around, or at least have some sort of variant of it floating about.

And because they’re always seen by users, the likelihood of your posts being engaged with can only increase. And that’s all you can ask for as a brand on social media, isn’t it? Of course it is!

Here are five of the most popular evergreen hashtags used on social media:

1. #DaysOfTheWeek

Whether it’s Monday and you need a bit of extra motivation to get your work started, or it’s Friday and you’re feeling good, these hashtags have been making an appearance on all social media platforms for quite some time.

The great thing about them is that they’re consistent. And although there are a few variants of each one, you’ll always be able to find them by searching any one of the weekdays.

Here are some of the most popular ones that we found on social media:

Why is this hashtag popular? People love talking about what’s going on in their lives, and what better way to do that than to discuss how the work week is going? Additionally, brands can make use of this hashtag to punt a campaign or to show the ‘human’ side of their content.

For example, if a brand is sharing some positive awareness to start their audience off on the right food, they might share an inspirational #MondayMotivation post.

2. #TikTokChallenge

For as long as TikTok will be around, there will always be a variant of the #TikTokChallenge. For those of you who don’t know, these are meme-inspired video challenges wherein a user calls others to replicate the same action as them.

For example, a recent #TikTokChallenge, called the #CallYourDogsNameChallenge, had people calling their dogs while sitting right next to them. The result? Confused and concerned furry faces all wrapped up in paw-grabbing content that makes you say ‘awh!’

Why is this hashtag popular? Considering that the app has been downloaded 1.5 billion times, the ongoing trend of these challenges will, most likely, never die. Because these challenges are solely based on creating and replicating popular TikTok videos, the challenge hashtag is often used to describe the latest trendy challenge happening in the social media sphere.

So, how can your brand incorporate this into their strategy? It’s quite simple really: All you need to do is find a trending challenge that your team can do and just, well, do it!

3. #Emotions 

#Love, #hate, #happy, #funny … when it comes to these hashtags, they can apply to literally anything. Whether you just shared a #hilarious ad that you want your audience to see, or posted a beautiful initiative that aims to ignite #love worldwide, it’s easy to bump up that engagement by just adding some #feelings and #emotions to your post.

Why is this hashtag popular? Hashtags that resonate with emotion are popular on social platforms as they allow the user to express loudly and clearly what message they’re trying to get across.

Take the Twitter post below:

People would have no idea what this post would be about, or what type of video it would be if it weren’t for the hashtags. The emotive hashtag ‘#funny’ indicates that the video they’re about to watch will make them chuckle, or at the very least, smile. Additionally, it just emphasises the user's feelings about the post.

4. #Holidays

There’s just something about the #Holidays that makes users want to hop onto social media and talk about it. Whether it’s #Christmas, #ValentinesDay #Halloween #FreedomDay or #Easter, it doesn’t matter; you’ll be hard pressed not to find these floating around any major public holiday.

Why is this hashtag popular? Holidays are the one time of year where people can sit back and relax a bit following their grind at work. It’s also the time to reflect on the year that has passed (for example, what were you doing last year this time?) as well as the history behind the public day off.

5. #Career 

As the famous saying goes, “Do what you love, and you’ll never work another day in your life.” Additionally, doing what you love also means never going a day without talking about it on social media — especially if LinkedIn is your go-to.

Why is this hashtag popular? People love talking about their jobs and the industries they work in, and they often use the conversations surrounding their careers to inspire others on this platform. Brands also often use these hashtags to draw their audience’s attention to their posts.

For example, if you have a new ad campaign that speaks to those in the #Cosmetics industry, you can use this hashtag to help that audience find it.

Whether you’re in a #MarketingCareer, #PR or in the #SocialMedia industry, you’ll easily be able to spot conversations surrounding your job or industry on LinkedIn. These types of hashtags normally lead to jobseekers or agencies looking to employ someone new; however, on occasion, you’ll also find solid job advice, career guides and how-tos.

Go ahead, take these hashtags for a speedrun and type it into any social media platform to see what comes up.

Are there any hashtags we might have missed? Let us know in the comments section below.

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Now that you know about the most popular evergreen hashtags, check out these Seven trending hashtags about COVID-19 on social media.
*Image courtesy of Vecteezy