Reddit is a huge platform with a lot of daily users. According to Statista, there were 1.7 billion visits to Reddit from January 2021 to June 2021. Now, you can only imagine the number of conversations taking place on that platform. Everything — from brands to new products — is being discussed right there online for everyone to see.

Now, regardless of whether you are a brand, an influencer, a social media manager, or an 'everyday superhero', you can see why Reddit might be the place to be. Additionally, with huge numbers devoted to using this social media platform, you can rest assured that they are being heard and acknowledged. It's in the numbers, ya'll!

But let's take a deeper look at this social media space.

Are you ready? Let's go:

So, what exactly is Reddit?

So, first things first, is Reddit actually a social media platform? Well, according to Mitja Rutnik contributor for Android Authority, it is. And, the reason Rutnik gives for this opinion is simple: the dictionary.

"A social network allows people to communicate and share information on the Internet." — Cambridge Dictionary

Therefore, it is safe to say that Reddit is a social media network because it is a place where you can connect with anyone across the world. The platform allows people to build online communities, post questions, as well as talk about their opinions, thoughts and ideas. It is also a place where a person can post video content or images.

According to Reddit itself, the platform is "home to thousands of communities, endless conversations and authentic human connection."

Reddit has 50 million+ daily active users. Yes, you read that right — daily! So, the platform must be doing something right.

What are the benefits of Reddit?

So, we are well aware that a ton of people visit the Reddit platform daily, but that still doesn't explain why it is so beneficial. With this in mind, there are a few great reasons why brands, influencers, content creators and social media managers need to bookmark Reddit in their tabs:

Reddit embodies the voice of customers

You can hear what consumers think and feel about topics, brands and experiences. The perspectives, reviews and feedback can be used to make informed decisions when you are wanting to invest or make use of the same offerings that other users have. Word of mouth always wins, right?

You become part of communities

Being part of a group with similar interests as you is essential in building long-lasting and authentic relationships. The platform also allows you to join communities where you might not know much about a topic, but you can communicate with these people to learn more about it.

There's an opportunity to always learn something new

Learning new things in this day and age is so important because you constantly need to grow and build your skills. Being on Reddit will assist you in your journey, as you will constantly be introduced to new people and ideas. This will allow you to learn something new daily in a fun and engaging way!

You can spot emerging trends on Reddit

When you spend time on Reddit and see what people are talking about, you will be able to keep an eye on new and emerging trends. This will then help you build a skillset where you can spot trends and hop on them while the trend is still fire! For all social media users out there, being up to speed is a great way to build your own online following.

You can share concepts and ideas while getting honest feedback

If you are curious about whether your new concept or idea is any good, then start with your harshest critics. This would obviously be the honest people on Reddit — them homies who aren't afraid to share their opinions. Through engaging with this audience, you will be advised on where to rework your idea. Alternatively, you will be let known that it is indeed a great concept to go full steam ahead with.

Furthermore, Reddit users can hide their username, which allows them to be anonymous. "Reddit's anonymity allows people to open up," says Rutnik. And for all the users out there who are now worried about the kind of negative conversations that could potentially happen here, Reddit has got you covered!

"Everyone has a right to use Reddit free of harassment, bullying and threats of violence. Communities and users that incite violence or that promote hate based on identity or vulnerability will be banned," according to Reddit Content Policy Rule 1.

Just remember that there are settings where you choose if you want to see adult content (meaning not safe to view at work) and that you need to be 18 years or older to view the content.

So, you are safe and among friends. It's a double-win, really!

What are some other reasons you think that social media users need to bookmark Reddit? Be sure to let us know in the comments section below.

Loving this type of content? Then why not subscribe to our newsletter?

Not sold on social? Then check out these Five reasons to fall in love with social media.
*Image courtesy of Canva