The invite-only conference events aim to bring together the biggest influential and thought leaders in mobile marketing under one roof to share their experiences, learnings and insights with the audiences.

The attendees will include C-suite professionals from top brands and digital marketing agencies, says the brand.

"There is so much potential for mobile marketing in South Africa and further afield on the African continent," says Arunabh Madhur, regional VP and head of business EMEA at SHAREit Group.

Madhur adds, "Mobile users in Africa are expected to shoot past the five billion mark in 2022. South Africa has one of the largest mobile markets in the world, with 85% of individuals and 95% of households having access to a mobile phone."

"SHAREit has been operating in Africa to help mobile users access digital content easily and enable brands to grow their business through mobile marketing. We provide ad solutions to marketers that are highly targeted, instantaneous and interactive. Our customised campaigns for partners are also more affordable and measurable than other media channels," Madhur says.

"We have designed the app growth and marketing insight event to enable global knowledge sharing on best practices from various industries about performance marketing trends, changes and new growth opportunities in the African region," adds Chanel Hardman, country director for South Africa at SHAREit Group.

"Delegates will hear first-hand from industry leaders on what the future of mobile marketing looks like for different industries, with our line-up of keynotes offering priceless insights for business. The event will also have an exclusive panel session with powerful insights to go deep into app user growth, user engagement and value addition," Hardman concludes.

The event will host speakers and delegates from the biggest brands in the industry, such as:
  • Ayoba
  • Takealot
  • Mr D
  • Adjust
  • Simply Black agency, and
  • Avatar agency.
The SHAREit team says that it will also share more information about the platform's offerings via:
  • case studies
  • learnings, and
  • region-specific data.
SHAREit says that it has grown significantly to become the right choice for brands to reach their target audience. The app is the fourth largest media source globally in volume and power rankings in non-gaming categories on the IAP Index.

The global advertising revenue of the company has also tripled in the last financial year. Particularly appealing for users in emerging markets where data costs are high, the app has already reached more than 20 million monthly active users in South Africa.

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