With a global audience of 500 million people, Instagram should be a major focus area for any business that wants to boom in 2023.

However, creating captivating copy that compliments those images that you worked so hard to perfect is no easy task.

So, media update's Lara Smit has gathered five tips to help you create those killer captions you need — right here:


What other elements do you think contribute to the perfect caption? Let us know in the comments section below.

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Now that you know how to create the perfect caption, how about creating the perfect Instagram Reel? Find out how to improve your short-form videos in our article, Six ways that businesses can keep it 'Reel' on Instagram.
*Image courtesy of Canva
**Information sourced from Shopify, Buffer and Instagram