Being a business in a social media space is not easy. But this space does give these organisations the opportunity to get to know their target audience on a deeper level and engage in important conversations with their customers online.

But to engage in these conversations, businesses are required to create content that helps to get these conversations started.

media update's Lara Smit is showing you how you can enter the chat with these four tips:



What is your trick for boosting your engagement? Let us know in the comments section below.

Want to stay up to date with the latest news? Subscribe to our newsletter.

Want some more tricks to help you master social media? Then be sure to read our article, Five TikTok tips and tricks.
*Image courtesy of Canva
**Information courtesy of Instagram