As a wise man once said, "All influencers are created equal, but some are more equal than others".

Okay, so I am paraphrasing, but you get the idea. 

In the world of influencers, follower accounts are the only thing that matters. There is sometimes a bit of a hierarchy between the different types of influencers, and most of them dream of getting a title upgrade

These titles might not mean that much to us. We follow the influencers that we like, and that is that — but if you are a brand hoping for an influencer partnership, the differences will influence your decisions. (See what I did there?

Grab your notebooks and pens, because Alrika Möller's media update class on influencers is in session. 

Are there any social media terms you don't quite understand? Let us know where we can help in the comment section below. 

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Now that you can tell your influencers apart, you can start creating those partnership posts. Have a look at Cross-posting on social media

*Image courtesy of Canva 
**Sources used include CMSWire and SimpliLearn