The difference between micro and nano-influencers [Infographic]
Influencers are the biggest thing right now. Not only have they become the new celebrities, but they are also one of the most popular ways to market out there. With that being said, not all influencers fall into the same boat. Read on to find the key differences between micro and nano-influencers.
As a wise man once said, "All influencers are created equal, but some are more equal than others".
Okay, so I am paraphrasing, but you get the idea.
In the world of influencers, follower accounts are the only thing that matters. There is sometimes a bit of a hierarchy between the different types of influencers, and most of them dream of getting a title upgrade.
These titles might not mean that much to us. We follow the influencers that we like, and that is that — but if you are a brand hoping for an influencer partnership, the differences will influence your decisions. (See what I did there?)
Grab your notebooks and pens, because Alrika Möller's media update class on influencers is in session.
Are there any social media terms you don't quite understand? Let us know where we can help in the comment section below.
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Now that you can tell your influencers apart, you can start creating those partnership posts. Have a look at Cross-posting on social media.
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