You've planned the perfect post, but are you posting it on the platform your audience actually uses? Venelize de Lange from media update breaks down social media demographics so you know where to reach the right people as effectively as possible.
Choosing the right social media platform isn't just about personal preference, it's about strategy. With every app attracting a different mix of users, posting in the wrong place could mean speaking to an empty room.
Whether you're a social media manager or an aspiring influencer, your message only lands if it is delivered in the right spaces. That's why it's important to know where your audience is most active on social media and what content they expect on each platform.
So, ask yourself: are your followers watching reels on Instagram, or are they scrolling TikTok for the latest dance trend? Do they want thought leadership on LinkedIn, or memes on Facebook?
Understanding platform demographics helps you to stop guessing and start engaging with the right people in the right way. Want the most out of your social media? Then it's time to know which social media platforms to use, so you can start speaking to the people who want to listen.
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*Image courtesy of Canva
**Information sourced from Forbes and Ocoya