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Walmart's SA Expansion Shows Why Retail PR Must Move Beyond Promotions

6 Days ago Publicity

As Walmart deepens its footprint in South Africa's retail sector, Venelize de Lange from media update considers what this global expansion signals for local PR strategies and earned media storytelling.

Walmart South Africa Earned media coverage South African retail Retail PR strategy Public relations trends

Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part Two

5 Days ago Media

Venelize de Lange from media update speaks to Pieter Geyser about creator marketing strategy in South Africa, from procurements growing influence to attention-based pricing and sustainable creator revenue models.

Creator marketing strategy Procurement in marketing Attention metrics Influencer pricing Creator revenue streams

ChatGPT Enters the Ad Game: Everything Marketers Need to Know

3 Weeks ago Marketing

Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.

ChatGPT advertising strategy AI-driven brand discovery AI-powered marketing channels ChatGPT advertisements Sponsored advertisements in ChatGPT ChatGPT sponsored content AI advertising platform

The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update

28 Jan 2026 Media

Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.

Freelance rates in South Africa How much freelancers charge in South Africa How to price freelance services Freelancing income South Africa 2026 South African freelance pricing guide

Die Papier Promises a Fresh Voice for Afrikaans Readers

2 Weeks ago Media

The contemporary news ecosystem faces an era where many media outlets are pivoting away from print operations and shifting entirely toward digital platforms. However, Novus Media (part of JSE-listed Novus Holdings) is making a daring statement to reaffirm authority in the perseverance of print media, as considered by media update's Kiara Ferreira and Venelize de Lange.

Afrikaans print media Die Papier newspaper Novus Media Die Papier Afrikaans news South Africa newspapers Community journalism

The Confidence Quotient: Why Brands are Betting on Self-Esteem

2 Weeks ago Marketing

Confidence is the word on everyone's lips — and brands are listening. Emma Mendes from media update explores the surge in confidence-driven marketing, what drives this trend and how brands can tap into its power to connect authentically with audiences.

Confidence Quotient Self-Esteem Confidence-Driven Marketing Self-Care Self-Love Brand Authenticity Eucerin Nike Dove Brand Narrative

Putting Confidence in a Bottle: A Q&A With Anisa Ramdass

4 Days ago Marketing

As confidence marketing gains momentum, media update's Emma Mendes chats with Anisa Ramdass about how leveraging self-assurance in branding, and embedding confidence into every product message, is paving the way for more authentic brand storytelling.

Confidence Marketing Anisa Ramdass Eucerin Confidence-Driven Marketing Self-Assurance Branding Self-Esteem Marketing

OFM — The Gateway to Central South Africa

2 Hours ago Media

OFM has announced that it celebrates its 40^th year in broadcast in 2026. Over this time, the brand has remained true to its audience needs for music, news and information.

Why the Biggest Budget Deserves More Than 15 Minutes at the End

3 Hours ago Publicity

A quiet paradox plays out across boardrooms in South Africa. Paid media, one of the single-largest line items in most marketing budgets, receives the smallest slice of executive attention, says Bongi Mvuyana, recently promoted to Strategy Partner at Connect, part of The Up&Up Group.

TikTok Next 2026 Trend Forecast

4 Hours ago Social

TikTok released TikTok Next 2026, its sixth annual global trend forecast, revealing how audiences are shifting away from passive consumption towards more intentional, emotionally driven engagement and what this means for brands looking to stay relevant in the year ahead.

Jacaranda FM's 'Kia or The Cash' Delivers Over 1-Million Entries

6 Hours ago Media

Jacaranda FM has wrapped up its latest integrated brand campaign with Kia South Africa, crowning Midrand listener Jerome Govender the grand prize winner of a brand-new Kia Sonet worth R289 995.

DJ Sabby Set to Host SABC 1's Festival Broadcast Special of Corona Sunsets Cape Town

6 Hours ago Media

Radio, television and media personality, DJ Sabby, better known as Sabelo Mtshali, has been announced as the host of the 2026 Corona Sunsets Festival, Cape Town.

FirstRand Empowerment Foundation Donates R9.5-Million to Charlotte Maxeke Johannesburg Academic Hospital

7 Hours ago Publicity

Charlotte Maxeke Johannesburg Academic Hospital (CMJAH) has officially opened its newly upgraded liver transplant unit (Area 561) following a R9 500 000 donation from the FirstRand Empowerment Foundation through its implementation partner, the FirstRand SPIRE Fund.

Why Talent Strategy Is Becoming a Brand Issue for African Businesses in 2026

8 Hours ago Publicity

Today's workforce has leverage, and they are using it. Over the past few years, something has shifted in the labour market. It is visible in boardrooms, in exit interviews and in the speed at which professionals move between roles, says Sandra Botha, Global HR Auditor at Top Employers Africa.

Multiply.co Signs Multi-Agency Deal With The NoA Group

9 Hours ago Marketing

Multiply.co, a collaborative Artificial Intelligence platform purpose built for creative agencies to find unique insights, creative ideas and deliver pitch perfect strategies under time pressure, has announced that it is partnering with NoA's agencies across the entire Nordic region.

RØDE Backs the Growing Content Creation Sector at Mediatech Africa 2026

10 Hours ago Media

Mediatech Africa has confirmed RØDE as an official sponsor of the Content Creation Technology Sector. The expo brings together professionals from across Pro AV, broadcast, live production and media technology.

Before the Camera Rolls: Why AI-Driven Prototyping is Fixing Production's Most Expensive Weakness

11 Hours ago Media

AI-driven visual workflows are already reducing post-production time by up to 30% globally. That's impressive — but it misses the bigger opportunity. The real value of AI in production isn't speed in post. It's clarity before production begins, says Garon Campbell, Founder and Director of Breadbin Productions.