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Mastering meme marketing: strategies for brands

Mastering meme marketing: strategies for brands

Marketing

When starting my research to write this article, I had what I thought was a good enough understanding of meme marketing; but upon reading additional articles, watching videos on YouTube and listening to podcasts, I slowly discovered there is more to the satirical images and videos that flood our feeds today, says Angus Hamilton-Morris, client service director at DarkMatter Marketing. 

 
Mastering meme marketing: strategies for brands
Meme
Meme marketing
Strategies for brands
Marketing strategies
DarkMatter Marketing
Angus Hamilton-Morris
Client service director at DarkMatter
What is a meme
What is meme marketing
What to know about meme marketing
Meme campaigns
Successful meme campaigns
Meme marketing to grow you brand online

H&M South Africa donates R1-million to SA Harvest

H&M South Africa donates R1-million to SA Harvest

Publicity

H&M South Africa has announced that it has donated R1-million to local non-profit organisation SA Harvest, helping fund its mission to end hunger in the country. This contribution will empower SA Harvest to extend its impact and support in distributing nutritious meals to vulnerable individuals, families and communities facing food insecurity.

 
H&M South Africa donates R1-million to SA Harvest
H&M
H&M South Africa
H&M
SA Harvest
Nutritious meals
Food insecurity

MiWay Blink rebrands as Blink by MiWay

MiWay Blink rebrands as Blink by MiWay

Marketing

MiWay Blink has announced a brand refresh that sees the insurer change its name to Blink by MiWay, together with a refreshed visual identity. The rebrand coincides with MiWay Blink's third anniversary and points to both the success and evolution of the brand in a relatively short space. 

 
MiWay Blink rebrands as Blink by MiWay
MiWay
MiWay Blink
Blink
Blink by MiWay
Blink rebrand
MiWay rebrand
MiWay Blink’s third anniversary
Brand refresh

Nedbank continues the green revolution with the launch of Indalo Fund

Nedbank continues the green revolution with the launch of Indalo Fund

Marketing

Nedbank has announced the launch of the R10-million Indalo Fund at the Indalo Inclusive Symposium at the Council for Scientific and Industrial Research. The Indalo Fund is designed to change the way entrepreneurs are funded, creating a pipeline of viable businesses that will be ready to attract high-ticket investment. 

 
Nedbank continues the green revolution with the launch of Indalo Fund
Nedbank
Nedbank Indalo Fund
Indalo Fund
R10 million Indalo Fund
Entrepreneurs
Funding
Funding entrepreneurs
SA entrepreneurs
Indalo Inclusive
Enterprises
Enterprise grants
Green economy
Investment
Business

The rise and rise of owned media in the PR industry

The rise and rise of owned media in the PR industry

Publicity

In the evolving media landscape, the line between traditional and digital media is becoming increasingly blurred, says Sasha Kupritz, founder of TenacityPR. Kupritz adds that understanding audience behaviour, leveraging technology and delivering engaging content across various channels are indeed paramount for achieving PR objectives effectively.

 
The rise and rise of owned media in the PR industry
Owned media
Media in PR
PR
PR industry
Evolving media landscape
Digital media
Traditional media
Audience behaviour
TenacityPR
Sasha Kupritz

<i>CapeTalk's The Business of Entertainment</i> turns one

CapeTalk's The Business of Entertainment turns one

Media

The Business of Entertainment on CapeTalk, hosted by Martin Myers every Thursday at 21:00, has announced that it has enjoyed a stellar year since the show's launch in May 2023. With no less than 52 episodes aired, all focusing on global inspirational leaders, the show continues to attract a growing audience on-air and online. 

 
CapeTalk's The Business of Entertainment turns one
CapeTalk
Martin Myers
The Business of Entertainment
Radio
Radio shows
Inspirational leaders

ERA's 'Children versus Champions' campaign reimagines e-waste conversation

ERA's 'Children versus Champions' campaign reimagines e-waste conversation

Publicity

The E-Waste Recycling Authority (ERA), an organisation championing e-waste management, infrastructure and networks in South Africa, has announced its partnership with Dell Technologies and its authorised distributors — Tarsus, Axis and Pinnacle — to raise awareness around e-waste and sustainability. 

 
ERA's 'Children versus Champions' campaign reimagines e-waste conversation
E-Waste Recycling Authority
ERA
ERA campaign
Children versus Champions
Children vs Champions
Children versus Champions campaign
E-waste
E-waste sustainability
Sustainability conversation with technology
Dell Technologies
ERA and Dell partnership
Creating a sustainable future

Two Sides challenges companies who greenwash in the name of sustainability

Two Sides challenges companies who greenwash in the name of sustainability

Publicity

Two Sides, a global non-profit organisation, has announced that it has challenged more than 2 650 organisations found to be communicating greenwashed messages to their customers when switching to digital communication. To date, around 1 180 organisations have removed misleading anti-paper statements.

 
Two Sides challenges companies who greenwash in the name of sustainability
Two Sides
Two Sides Global campaign
Greenwash
Greenwashing
Sustainability
Challenging companies that Greenwash
Greenwashing in companies
Greenwashing campaign
Global greenwashing campaign
PAMSA
Paper Manufacturers Association of South Africa
Paper industry
Paper
Digital communication

<i>Jacaranda FM's Good Morning Angels</i> contributes to rescue efforts

Jacaranda FM's Good Morning Angels contributes to rescue efforts

Media

Jacaranda FM's Good Morning Angels has announced it is contributing a generous donation of R 200 000 to the Gift of the Givers. The organisation is spearheading the rescue efforts after the tragic building collapse in George, resulting in the loss of several lives.

 
Jacaranda FM's Good Morning Angels contributes to rescue efforts
Jacaranda FM
Good Morning Angels
Gift of the Givers
Donation
Donation to rescue efforts
Rescue efforts in George
Rescuing people from collapsed building
Building Collapse
Building collapse in George
Recovery mission
Rescue dogs
Saving lives

<i>ADC 103<sup>rd</sup> Annual Awards</i> announces winners with seven <i>Cubes</i> for Middle East & Africa

ADC 103rd Annual Awards announces winners with seven Cubes for Middle East & Africa

Marketing

The One Club for Creativity (The One Club) has announced that agencies, studios and independent designers in the Middle East and Africa won seven Cubes and five Merits at the ADC 103rd Annual Awards ceremony. The ceremony was held at Gotham Hall in New York during The One Club for Creativity's Creative Week 2024.

 
ADC 103rd Annual Awards announces winners with seven Cubes for Middle East & Africa
The One Club for Creativity
The One Club
ADC 103rd winners
ADC 103rd Annual Awards
ADC 103rd Annual Awards winners
2024 ADC 103rd Annual Awards
Creative Week 2024
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