If you're a retailer, marketplace, or e-commerce platform, you could be sitting on an untapped revenue stream — your first-party data. Brands are willing to pay for access to your audience, and with the right approach, you can turn that data into a powerful, scalable revenue channel, says Gil Sperling, Co-Founder and Co-CEO of Flow. 

Post-purchase customer calls or automated surveys have become standard for high-value purchases such as cars, designer apparel, real estate, insurance, or healthcare insurance, but here's the real question: What is a company supposed to do with "fine"? Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab, explores CX research.

Orms has announced the 2025 GoLive! event, which takes place on Friday, 14 and Saturday, 15 March at 56 Roeland Street, Cape Town. The digital storytelling event will allow content creators to experience hands-on demonstrations, exclusive gear deals, activations and more. 

OFM and Select Musiek (a division of Sony Music Entertainment Africa) have announced a partnership for the OFM Truck Talent Competition, a platform designed to uncover and elevate the next big singing sensation in Central South Africa. 

To celebrate the 200^th birthday of Johann Strauss II, the Vienna Tourist Board, in collaboration with Jung von Matt DONAU, has launched a campaign titled 'Waltz into Space'. The campaign will send Strauss's The Blue Danube into deep space.

Re.Bag.Re.Use has highlighted the value of recycling and upcycling in honour of Global Recycling Day on Tuesday 18 March. Re.Bag.Re.Use says waste holds significant value, and by embracing recycling and upcycling, people can unlock value and create an entire secondary resource value chain — one that drives sustainability, economic opportunities and environmental impact. 

Glenfiddich has released the latest film in its 'The Challengers Club' campaign series. The newest instalment, shot in Matatiele, Eastern Cape, explores the relationship between water, whisky craftsmanship and communities. 

Simply Black Côte d'Ivoire has been awarded Bronze in the Digital Campaign category at the 2025 Pikasso d'Or Awards for its work on French multinational Bel's 'Back to School' campaign. The award recognises the team's ability to develop and execute effective digital marketing strategies that drive engagement and deliver measurable results.

IMM Institute has announced the top South African supply chain and marketing specialists who walked away with awards at this year's IMM Excellence Awards held during the IMM Institute Gala Dinner on Friday, 7 March. The award winners were selected from 57 entries spanning students, entrepreneurs, teams and emerging talent.

The Interactive Advertising Bureau South Africa (IAB SA) has announced nine jury chairs and a full panel of judges, alongside Elizabeth Mokwena as the Jury President for the 17^th annual Bookmark Awards, set to take place in August 2025.