Basically, every human has social media. For your everyday person, it's just a fun way to connect with the world around them — but for influencers and brands, it's a business. Finding new and exciting ways to boost your engagement on your socials can be the most challenging part, so what better way is there than to pick up some tips from a brand that is absolutely killing it?

MMS Africa, a provider of media management software solutions to broadcasters across Africa, has partnered with inq., a convergence partners company, to host its infrastructure, support its IT requirements and assist it with the software customisation on its broadcast solution.

The Drinks Federation of South Africa (DF-SA) has announced the introduction of the revised Alcohol Industry Communications Code of Conduct under its custodianship. The DF-SA is dedicated to fostering responsible and ethical communication practices in the drinks industry.

In a demonstration of solidarity and commitment to fighting hunger, several of Southern Sun's Cape Town-based hotels have announced their initiatives coinciding with World Hunger Day on Tuesday, 28 May. These efforts underscore the importance of collective action in addressing global hunger and supporting local communities. 

It's that time of year again when agencies get an opportunity to shine up their credentials and polish their presentation to marketers waiting to be impressed, says Johanna McDowell, Independent Agency Search & Selection (IAS) Company's CEO and SCOPEN partner. McDowell adds that agencies must make sure there's more substance than shine.

The Brave Group has announced its success in winning the advertising accounts for Unilever's Rajah and Knorrox brands. This win comes after a competitive pitch process that saw participation from eight of the industry's leading agencies.

Brand ambassadors are a brilliant addition to any marketing strategy. Working with them is a tactic suitable for brands of any size, background and location. This infographic sums up the main benefits of using brand ambassadors to market.

The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities and behaviours, says a new global report launched by Effie Worldwide.

Global technology leader Verder Group is marking its commitment to environmental and social responsibility and has chosen the multi-award-winning Mardouw Olive Estate to plant, for each of its employees around the world, a massive 2 000 olive trees at the estate. 

Generally speaking, we think of ads as a way to market a product or service. That is why they were invented. In 2024, ads are also a way to get a message out in the world or create awareness for a campaign or project. That means that many companies and NGOs use ads to contribute to controversial topics.