Anyone who creates social media content needs to make sure that the content they are creating is available for everyone to enjoy. Accessibility on social media is incredibly important, which is why we've put together a guide to creating accessible content by using features like alt text, captions and screen-reader-friendly formatting for a more inclusive social media presence.

Primedia Broadcasting has announced that it has earned 39 nominations across a variety of categories for the 2024 South African Radio Awards. Primedia Broadcasting says that this underscores the creativity, passion and dedication of the talented teams behind some of South Africa's most beloved radio shows. 

Primedia has hosted PRIMEX 2024 at Monte Casino, an event that showcased the company's remarkable journey and achievements over the past year while looking forward to an exciting future. PRIMEX 2024 embodied the essence of Primedia's interconnected content universe — Dimension X.

Mickey Llew, a specialised performance marketing and digital media agency, has appointed Reagan Moyo as Organic Search Lead. Stationed at the company's Cape Town branch, Regan brings over 15 years of search experience to the Mickey Llew team.

Kfm 94.5, in partnership with Samsung, has announced the return of Galaxy KDay for its third year. Set to take place on Saturday, 5 April 2025, at the Meerendal Wine Estate, this event promises a celebration of music, community and summer vibes.

The evolution of 24 / 7 Black Friday specials from a single-day shopping event to a month-long retail phenomenon reflects changing consumer behaviours and strategic adaptations by retailers and logistics companies, says Craig Pitchers, CEO of The Courier Guy.

Reach For A Dream, in partnership with global healthcare company Organon, has unveiled a new Dream Room at the Rahima Moosa Mother and Child Hospital. The Dream Room is designed to provide a sanctuary for children battling life-threatening illnesses, offering a much-needed escape filled with joy, creativity and hope.

5FM has announced that 5FM's 5 Drive team will be celebrating its 100^th show by putting its fate in the hands of listeners this November. The 5 Drive team will be taking on a new challenge every Friday with listeners deciding whether they'll be conquering some of the country's tallest adventures, buildings and structures.

City Lodge Hotels has partnered with TBWA / Hunt Lascaris for its latest campaign, titled 'Save Our Stay (SOS)'. The campaign promises to turn holiday mishaps into memory-making moments through the 'Save Our Stay' platform. 

Black Friday is one of the greatest opportunities for brands to utilise promotional marketing. But it's not only brands and consumers that benefit from this annual event. The Black Friday campaign trends of 2024 give marketers key insights into modern marketing and how to reach the modern consumer.