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Opera Launches 'Data Dance' Campaign

Opera Launches 'Data Dance' Campaign

Marketing

Opera Mini has launched 'Data Dance' — a national campaign focused on data affordability and digital access for South African youth. Bringing South Africa's dance culture online, Opera invites users to post their dance routine on TikTok under the #operaminidatadance hashtag and stand a chance to win up to five years' worth of airtime. 

INMA World Congress of News Media Set for May 2026 in Berlin

INMA World Congress of News Media Set for May 2026 in Berlin

Media

The International News Media Association (INMA) has announced the 96th Annual World Congress of News Media will take place from Monday, 4 to Friday, 8 May 2026, in Berlin. Unveiled during the New York World Congress, INMA pointed to Germany's news media industry and the German news industry's participation in INMA as reasons for selecting Berlin.

Tractor Outdoor Announces New Appointments

Tractor Outdoor Announces New Appointments

Marketing

Tractor Outdoor has announced two new appointments to its national sales team: Andile Qokweni, who joins as Senior Sales Manager, and Tessa McGillivray, who steps into the role of Sales Executive.

Provantage Partners With SocioTech

Provantage Partners With SocioTech

Publicity

Provantage has announced a collective partnership with SocioTech, an organisation renowned for uplifting South African communities through innovative, grassroots-driven programmes. This partnership, spearheaded under Provantage's Leap initiative, exemplifies the company's commitment to creating lasting change in previously underserved communities across the country.

Google Announces New AI Innovations at 2025 <i>Google Marketing Live</i>

Google Announces New AI Innovations at 2025 Google Marketing Live

Marketing

Google has announced a series of new Artificial Intelligence (AI) powered innovations at Google Marketing Live (GML) 2025 — Google's annual event showcasing its latest product advancements in advertising and commerce. 

Brands With Benefits: Welcome to the No-Strings Era of Brand Loyalty

Brands With Benefits: Welcome to the No-Strings Era of Brand Loyalty

Marketing

Are loyalty programmes dead? No, but they've evolved. If brand loyalty is all about relationships, those relationships are entering their ethical non-monogamy era, says Matthew Van Der Valk, Executive Creative Director at VML South Africa. 

Kenya Tourism Board Launches 'A Journey Through the Wild Heart of East Africa' Campaign

Kenya Tourism Board Launches 'A Journey Through the Wild Heart of East Africa' Campaign

Marketing

The Kenya Tourism Board has launched 'A Journey Through the Wild Heart of East Africa,' a multimedia branded campaign created by BBC StoryWorks Commercial Productions. The campaign follows travel photographer and adventurer Jack Swynnerton on a journey capturing the country’s landscapes and wildlife.

Eastgate Introduces Interpreting Service for Deaf Shoppers

Eastgate Introduces Interpreting Service for Deaf Shoppers

Publicity

In celebration of International Accessibility Day in May, Eastgate Shopping Centre in Johannesburg has announced a collaboration with Convo South Africa to improve accessibility for its community.

How to Leverage Social Media for an Impactful PR Strategy [Infographic]

How to Leverage Social Media for an Impactful PR Strategy [Infographic]

Publicity

Long gone are the days of social media being a place to solely upload selfies or cute pictures of your cat — it is now an effective tool for businesses, brands, marketers and PRs. Saads Abrahams from media update is sharing insights on how to leverage social media for an impactful PR strategy.  

INMA Partners With Open AI

INMA Partners With Open AI

Media

The International News Media Association (INMA) and OpenAI have announced a new partnership to support international news media companies in exploring how AI can enhance journalism and operations through education, knowledge sharing and access to tools for hands-on experimentation.

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