Iterable has announced AI Query Summary, an addition to its Smart Segmentation feature set that helps marketers understand and explain complex audience queries. Built using Amazon Bedrock from Amazon Web Services (AWS), this generative AI innovation transforms segmentation from a technical bottleneck into a strategic growth driver. 

There are many misconceptions surrounding PR, what it is and what it isn't. This is why Saads Abrahams from media update is busting five PR myths right here.

The New Generation Awards are calling for entries to its 13th edition. Entries officially opened on Thursday, 1 May, with the deadline for submissions falling on Friday, 18 July. 

Sparsh Pearl has announced the onboarding of Bollywood star Saif Ali Khan as its brand ambassador. This partnership is aimed at strengthening the brand's connection with consumers and reinforcing its legacy of trust and quality.

In a country where children and young people are far too often victims of unspeakable violence, Afrika Tikkun, a non-profit organisation, has called on every South African to take a stand during Child Protection Week 2025, under the theme, 'Every Conversation Matters'.

WPP has launched its AI-driven media company, WPP Media. Reflecting growing demand from marketers for fully integrated capabilities, WPP Media replaces GroupM as the name of WPP's global media company.

The world is overflowing with information, advertisements and digital noise, and capturing attention is harder than ever. Consumers don't just want clarity, they demand it, says Derick Carlson, Web Solutions Manager at JHNet. 

Standard Bank Private has worked alongside M&C Saatchi Abel, part of The Up&Up Group, to release a positioning campaign. The campaign comprises a 45-second TVC, three 20-second customer value proposition-led TVCs, three digital videos, a digital and social media campaign, Out-of-Home and Digital Out-of-Home elements and radio advertising.

The One Club for Creativity has announced the six jury members in the Middle East and Africa who are among the initial 39 creatives from 21 countries named to serve on the jury for Next Creative Leaders 2025.

APO Group has unveiled a volunteer communications programme comprising experienced communication professionals to support the Symposium of Episcopal Conferences of Africa and Madagascar (SECAM). This initiative aims to enhance the Roman Catholic Churches ability to communicate effectively and engage with communities across the African continent.