Y has introduced Club Y, the new feature on Y's weekday lineup. To celebrate the launch of Club Y and re-introduce the talent to the audience, Y will be throwing a party on Saturday, 12 April, from 18:00 at Zone 6 in Soweto. 

Fossil fuels — coal, gas and oil — are the main drivers of climate change, leading to severe consequences for South Africa. The advertising and PR industry should be mindful of the enormous power it holds to make a positive move, by taking a stand against fossil fuel advertising, says Bradly Howland, CEO of Alkemi Collective. 

Google has announced the launch of the YouTube Works Awards. These awards celebrate the most impactful and innovative advertising campaigns across 15+ markets, and for the first time, it is being brought to South Africa.

HOT 102.7FM has announced that it has received two shortlist nominations for the 2025 New York Festivals Radio Awards in the United States. The station has also been recognised in the New York Festivals TV & Film Awards, in the Corporate Image — Corporate Social Responsibility, Not for Profit category for the 2024 'Hot Cares Christmas'.

On a scale from creepy to cool, personalisation — and its newer offspring, hyper-personalisation — might just be heading in the right direction. Compared with five years ago, it's now more accepted and perhaps also more expected, as more of us experience it and understand how we can benefit from it, says Andrew Solomon, Client Strategy Director at Achievement Awards Group.

The rise of brands like Old School, which provide alternative sports team apparel, is bringing about a shift in marketing, specifically ambush marketing in sports. media update's Joreke Kleynhans heard from Mscsports's Carrie Delaney about the current trends and what the future may hold. 

Reaffirming its commitment to education as a catalyst for long-term growth, Sappi has provided vital educational resources to schools in and around its communities neighbouring its mills and forestry sites as part of its 'Back to School' initiative.

The South African market has been growing rapidly in the past decades due to innovations and economic flow. Due to this, many startups and local businesses are emerging in multiple niches across the country. Even though there are opportunities to accelerate business revenue, it can be difficult without SEO, says Biance Baker, Junior Analyst at Authority Specialist. 

Corona has launched 'Corona Botanic Spots' — a campaign that replaces traditional static billboards with living, air-purifying plant installations. Designed in the shape of Corona's flint bottle, these installations — located in Johannesburg, Pretoria, Durban and Cape Town — are each composed of over 1 000 plants. 

Social media is now, undoubtedly, a necessity for every company to build a good customer relationship. But while social media is generally used for acquisition, platforms provide different ways of retaining existing customers, interacting with them and making them satisfied and loyal to your business, says Stuart Cooke, Marketing Manager at Irish Parcels.