The days of distinct strategies for PR, social media, content, digital (and so on) are over. Today, brands and businesses invest in one communications strategy that informs tactical campaign delivery for all disciplines in the communications mix, says Allison MacDonald, Strategist of Flow Communications. 

Woolworths South Africa and its culinary publication, TASTE (New Media), have announced that Woolworths has received accolades at the 2024 International Content Marketing Awards (CMAs).

Creativity, by definition, is the ability to generate new, original and valuable ideas, solutions, or artistic expressions. The caveat here is that this is a totally subjective concept. What creativity means may differ significantly from one person to the next — but don't pull your hair out just yet, says Kopano Boikanyo, New Business Director at DarkMatter.

Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming "cookie apocalypse," marketers scrambled to adapt. Now, as we approach 2025, it's clear: while technology is evolving, so are opportunities, says Syldrey Mombo, Digital Marketing Manager at 11^th House Digital Marketing.

The International News Media Association (INMA) has released a new report, titled How News Media Should Work with AI Companies. The report focuses on the quickly evolving relationship between news organisations and AI companies.

In the world of digital marketing, staying ahead of the curve is essential. Search Engine Optimisation (SEO) has been a cornerstone of online visibility, however, the digital 
landscape is shifting and Generative Engine Optimisation (GEO) is emerging as the next big frontier, says Syldrey Mombo, Digital Marketing Manager at 11^th House Digital Marketing.  

Having been around for over a century, radio is one of the most consistent forms of media in the world. It is possible to build a successful career in radio presenting or even kickstart a career in other media through such a position. However, the competition is tough and presenters need to be on top of their game.

So Interactive, a digital experience agency based in Johannesburg and Cape Town, has launched a new website for Paragon Properties in Dubai. Headquartered in Dubai and Ras Al-Khaimah, Paragon Properties is a real estate company that serves a high-net-worth client base seeking homes.

New Media has secured eight trophies at the International Content Marketing Awards (CMA) in London. Among the accolades, New Media has been named runner-up for the highly coveted Large Agency of the Year award, marking a significant milestone in its 27-year history.

KLM Royal Dutch Airlines has helped young learners start the school year on the right foot with a donation of much-needed stationery to students at Tereo School in Somerset West, Cape Town.