The Marketing Madness Behind the Labubu Craze

By now almost everyone has seen the creepy but cute doll that has everyone, both young and old, in a spin — and the reason for that is a brilliant marketing strategy. In this article, Saads Abrahams from media update is sharing insights into the marketing madness behind the Labubu craze.

Why You Should Still Use Email Marketing In 2025 [Infographic]

Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025. 

Crisis Communication Done Right: Five Real-World Examples

In hot water and clueless on navigating crisis communication? Venelize de Lange from media update gives you five examples of PR-blunders turned PR-done-right and highlights what you can learn from them. 

Six Tips for Blog Posts People Actually Want to Read

Are you ready to take your blog from meh to wow? Then this is the article for you! Saads Abrahams from media update is sharing six tips for creating blog posts that people actually want to read. 

What Is the PESO Model in PR? — In 300 Words or Less

Ever heard of the PESO model? Venelize de Lange from media update breaks down each aspect of the model and how PR pros can use it to create stronger, smarter and more integrated campaigns.

The Key Elements of Social Media Content Creation [Infographic]

Are you curious as to what makes content truly work on social media? Saads Abrahams from media update is breaking down the key elements of social media content creation in the infographic below.

Low Engagement Explained — In 300 Words or Less

Low engagement on social media can be daunting for social media managers and influencers alike. media update's Venelize de Lange breaks down the top five reasons your audience might be tuning out.

The Art of the Apology: How to Say Sorry (And Mean It) in PR

Is it too late now to say sorry? In this article, Saads Abrahams from media update, will explore how PR professionals can help brands say sorry — sincerely, effectively and in a way that earns back trust.

10 Writing Tips From Famous Authors That Will Change the Way You Write

Writing has been around for centuries, and as writers we always try to perfect our skill. That is why Saads Abrahams from media update is sharing 10 writing tips from famous authors that will change the way you write.

Why Community Marketing is the Future of Brand Growth [Infographic]

If you are curious about how to grow your brand, then this may be the article for you. Saads Abrahams from media update is breaking down why community marketing is the future of brand growth below!

Marketing Nostalgia: How and Why It Works

Curious about nostalgia or retro marketing? Venelize de Lange from media update explains what it is, why it works, who it works for and how to use it authentically. 

Crisis PR in the Social Media Era — In 300 Words or Less

Social media is instant, which means that the speed of a crisis is also instant. In this article, Saads Abrahams from media update unpacks the real-time nature of social media crises and how PR pros can protect — and even strengthen — brand reputation under pressure.

Shonda Rhimes Writing Hacks Every Journalist Needs

When it comes to captivating an audience, few do it like Shonda Rhimes. Venelize de Lange from media update explains how her stories manage to hook millions, and how you can do it too.