Red Ribbon Communications has announced that Ida-Marié van der Merwe has been appointed to the Public Relations and Communications Association (PRCA) Africa NextGen committee.

Today's marketers — particularly for SMEs — are finding that long-term gains are lost in the pursuit of undefined "vanity metrics" that aren't moving the needle in ways that align with real returns on investment, says Julie Rosenbaum, Founder of Jubez Digital, a South-African-based digital marketing boutique offering. 

The Absa Group Marketing and Corporate Affairs office has announced senior leader appointments as it continues to create a high-performing brand, marketing and communications team. 

In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human nervous system, it plays a critical role in ensuring everything functions smoothly, says Tumi Rabanye, Managing Partner of Strategy at Leagas Delaney South Africa.

Mdzananda Animal Clinic has announced the seventh Paws on the Promenade — a dog walk fundraiser in partnership with Vondi's Holistic Pet Nutrition. The dog walk will take place on Sunday, 13 of April at 8:30. Starting at the Mouille Point lighthouse, the five-kilometre route will extend to the Sea Point swimming pool and back. 

South African Tourism has launched its latest global brand campaign, 'South Africa Awaits — Come Find Your Joy!' a celebration of the country's boundless energy, rich culture and extraordinary experiences. This dynamic campaign invites travelers to rediscover their sense of wonder, embracing the joy that travel to South Africa can unlock.

The World Out of Home Organization (WOO) has named JCDecaux Group Chief Data Officer, Sylvain Le Borgne, as the Keynote Speaker on Day Two of the WOO Global Congress in Mexico City from Wednesday, 4 to Friday, 6 June. The theme of Le Borgne's address is 'How Tech Brings OOH to the Next Level'.

In 2025, we have a growing ecosystem of Gen-AI tools, including ChatGPT, Claude AI, Perplexity, Gemini, Grok, and DeepSeek R1 — with innovations emerging regularly. For public relations professionals, marketers and advertisers globally, these tools present both unprecedented opportunities and significant challenges, says Matias Rodsevich, Founder and CEO at PRLab. 

Polygon, South Africa's leading programmatic aggregated digital Out-of-Home (DOOH) publisher network, has launched a solution which allows brands to take over the city during major sporting, cultural, music and other entertainment events.

The Gerety Awards has announced, continuing last year's partnership with The Industry Club, it will be awarding the in-house agency of the year. Gerety In-House Agency of the Year will be awarded to the highest scoring IHA, accumulated from points across all entries for shortlist, Bronze, Silver, Gold and Grand Prix.