Forget chasing link clicks — today's audiences want value instantly, without ever leaving the platform.  media update's Venelize de Lange tells you why link-heavy posts fail and how you can master zero-click content to boost reach and trust.

A group of animal welfare organisations, including Humane World for Animals South Africa, Four Paws and Stop Live Export South Africa (SLESA) have called for a ban on live animal transport by sea, and for the Minister of Agriculture to stop the proposed formalisation of this practice in law.

Working closely with vendors is essential to success. From wedding planners to business event organisers, everyone has one thing in common: the need for all the moving parts to run smoothly and in sync. Onwaba Gonyora, Director at Brahman Hills, has worked with over 30 vendors at a time and has effectively managed multiple events simultaneously.

Polygon, an aggregated programmatic digital out of home (DOOH) publisher network, has announced the integration of Seedooh's verification technology into its digital billboards in South Africa and later, across the continent.

Laughter, poetry and the fragrance of roses filled Mustadafin Foundation's Bridgetown head office on Tuesday, 12 August, where 100 young single mothers gathered for a day dedicated to resilience, self-worth, and new beginnings. With speakers, community leaders and the Department of Social Development's Mr Jaco Londt in attendance, all united in celebrating women's courage.

adidas has announced the release of the fourth episode of their brand campaign. The six-part series explore the stories of athletes and the vital role of positivity from the supporters who shaped their journeys from the sidelines. Their presence changes the game, turning doubt into confidence and pressure into joy.

Moonsport has unveiled a new 30-second television commercial for Betway — conceptualised and produced to amplify the brand's sponsorship of the Springboks campaign, titled '#BehindEveryBok'.

South Africa faces a dual crisis: a staggering youth unemployment rate of more than 45% and a severe skills shortage, with, according to at least one report, 75% of employers struggling to find the talent they need. This is not just a mismatch, it's a national emergency, says Tiffany Turkington-Palmer, Managing Director at Flow Communications.

SuperSport has announed that its acclaimed campaign, 'Real World Champions', is back to celebrate the triumphs of ordinary South Africans who are redefining what it means to be a champion.

From Darth Vader's unforgettable presence to Regina George's inner circle of influence, classic movie antagonists have always had one or more memorable traits. In this piece, Saads Abrahams from media update unpacks the surprisingly smart marketing lessons we can learn from some of cinema's most iconic baddies.