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Don't Market to Youth. Market With Them

Don't Market to Youth. Market With Them

Marketing

Think of a copywriter with strong ideas but no access to briefs. A designer with a self-built portfolio but no way into the room. A videographer with potential, but no tools to execute. These are the real stories behind South Africa's youth unemployment crisis, say Atsile Songwane and Gabangaye Guliwe from Until Until. 

<i>PRISM Awards</i> 2025 Opens Entries

PRISM Awards 2025 Opens Entries

Publicity

The Public Relations Institute of Southern Africa (PRISA) has announced the launch of PRISMS 2025, an evolution of Southern Africa's public relations and communication excellence. Entries for the PRISMS Awards are open until 7 August.

Does Your Business Really Need Social Media?

Does Your Business Really Need Social Media?

Marketing

Social media is everywhere. Social media drives trends, fuels conversations, connects customers, builds communities, and yes, social media can grow your business. But the real question is whether your business really needs social media, says Derick Carlson, Web Solutions Manager at JHNet. 

How to Survive (and Thrive) in an Age of AI With SEO

How to Survive (and Thrive) in an Age of AI With SEO

Marketing

Getting Google's AI Overviews to highlight your site comes down to the organic strength of your website, the way you label your page and the way you structure your copy, says Richard Frank, Chief Technology Officer at Flow Communications.

From Radio to Podcasts: A Q&A With Masi Mdingane

From Radio to Podcasts: A Q&A With Masi Mdingane

Media

What is the future of radio? And are podcasts the answer? media update's Venelize de Lange decided to find out with the help of an expert in the field: Masi Mdingane. 

DJ Ankletap Joins <i>Jacaranda FM</i>

DJ Ankletap Joins Jacaranda FM

Media

Jacaranda FM has announced that DJ Ankletap (Bryce Clarke) is joining the station. From Friday, 13 June, DJ Ankletap will host Party Nights With Ankletap every Friday evening from 19:00 to 22:00, bringing his energy, storytelling and playlist to the station's evening block.

Mastercard South Africa Launches 'Number 10'

Mastercard South Africa Launches 'Number 10'

Marketing

Mastercard has unveiled 'Numero 10,' a short film starring Lionel Messi, the brand's global football ambassador. In the video, the football icon reflects on the personal stories behind his tattoos — each one meaningful, but none more iconic than the number 10. 

<i>AVBOB FCJ Excellence Awards</i> Receives Record Number of Entries

AVBOB FCJ Excellence Awards Receives Record Number of Entries

Media

The 36th AVBOB FCJ Excellence Awards has attracted a total of 538 entries for the 2025 competition, which awards work published in 2024. In 2024, a total of 513 entries were received, and the year before that, 527 entries were received.

<i>702</i> and <i>CapeTalk</i> Announce Nedbank Business Ignite 2025

702 and CapeTalk Announce Nedbank Business Ignite 2025

Media

702 and CapeTalk have announced the launch of the 2025 edition of Nedbank Business Ignite, an initiative dedicated to recognising and celebrating the spirit of innovation within South Africa's business community. 

Trade Intelligence Releases SA Gen Z Shopper Insights

Trade Intelligence Releases SA Gen Z Shopper Insights

Marketing

South Africa's Gen Z — those aged roughly 15 to 27 — are a generation shaped by disruption. Born into democracy but coming of age in economic uncertainty, digital acceleration and social reinvention, they are navigating adulthood on their own terms. Slowly but surely, they’re leaving their mark on retail, too, says the team at Trade Intelligence.

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