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Cadbury Launches 'Generous Firsts' Campaign

Cadbury Launches 'Generous Firsts' Campaign

Marketing

Cadbury has launched its 'Generous Firsts' campaign — calling on South Africans to nominate someone they believe deserves an unforgettable first-time experience. 

Why Confusing PR and Reputation Management Backfires

Why Confusing PR and Reputation Management Backfires

Publicity

According to a 2024 PwC study, 73% of executives mistakenly use public relations (PR) and reputation management interchangeably. A confusion that costs companies an average of USD$2.4-million per crisis (that is about R43.2-million) in lost revenue and recovery, says Marilize Jacobs, Founder of VocalCord Reputation Management. 

Samsung Launches Global Campaign With BBH Singapore

Samsung Launches Global Campaign With BBH Singapore

Marketing

Samsung, in partnership with BBH Singapore, has launched a new global campaign showing how the Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance. The campaign is a follow-up to BBH Singapore's global launch campaign for the Galaxy S25 Ultra in January. 

ABB Upgrades Bronkhorstspruit School

ABB Upgrades Bronkhorstspruit School

Publicity

ABB has handed over a set of refurbished mobile learning units to Mahlenga Secondary School in Bronkhorstspruit. The project forms part of ABB's commitment to community development through education and saw an investment of R1.36-million to convert mobile units into fully equipped learning spaces. 

My Glass Sponsors VW Motorsport Series

My Glass Sponsors VW Motorsport Series

Marketing

My Glass, a digitally enabled glass fitment group with mobile service units across South Africa, has announced that it is the official windscreen sponsor for the 2025 VW South Africa Motorsport Rookie Cup Series and the 2025 VW Polo Cup Series for the second year running.

The Hidden Infrastructure of Innovation: What Makes Some Spaces More Creative Than Others?

The Hidden Infrastructure of Innovation: What Makes Some Spaces More Creative Than Others?

Marketing

Paul Keursten, CEO of Workshop17, discusses how physical environments shape mental states, how layout and lighting affect behaviour and why design decisions have lasting effects on culture, productivity and innovation. Keursten says that if we care about the quality of thinking and acting in our organisations, we need to care far more about where that thinking happens.

Dihlabeng Mall Receives <i>Solal International Awards</i> Nomination

Dihlabeng Mall Receives Solal International Awards Nomination

Marketing

Dihlabeng Mall in Bethlehem, Free State, has been nominated for a Solal international award, following the success of its community campaign, 'Your Story is Our Story'. The initiative, which launched in October 2024, has received global recognition for the way in which it connected with the community and responded to local needs through a series of initiatives.

FNB Supports Sustainability in SA Wine Industry

FNB Supports Sustainability in SA Wine Industry

Publicity

FNB has highlighted the role that stakeholders play in advancing the South African wine industry's shift towards a more sustainable model. FNB says sustainability has become a cornerstone of the South African wine industry, shaping how wine is produced, marketed and consumed.

WARC Releases <i>The Future of Measurement</i> 2025

WARC Releases The Future of Measurement 2025

Marketing

WARC has released The Future of Measurement 2025, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap and the rise of AI-powered creative testing. 

Tiger Brands Foundation Expands In-School Quality Breakfast Programme

Tiger Brands Foundation Expands In-School Quality Breakfast Programme

Publicity

The Tiger Brands Foundation (TBF) has announced the expansion of its in-school quality breakfast programme in the Limpopo province, with the handover of four fully equipped kitchen facilities. 

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