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Crisis PR in the Social Media Era — In 300 Words or Less
Social media is instant, which means that the speed of a crisis is also instant. In this article, Saads Abrahams from media update unpacks the real-time nature of social media crises and how PR pros can protect — and even strengthen — brand reputation under pressure.
Three Tips on How PRs Can Make the Most Out of AI — In 300 Words or Less
The wonderful world of AI is rapidly developing, and for PRs, it can be used as a super tool. In this article Saads Abrahams from media update is sharing three tips on how PRs can make the most out of AI.
Social Media Lessons From the Central Perk Couch — In 300 Words Or Less
Looking for ways to turn followers into a tight-knit community? Take a seat on the Central Perk couch. Venelize de Lange from media update uncovers why Friends remains an emblem of lasting community and how you can incorporate it into your social media strategy.
Cross-Media Synergy: What the 5FM and Comic Con Africa Partnership Reveals About Modern Media
Comic Con Africa has, since its onset, evolved into one of the continent's biggest platforms for celebrating pop culture. Kiara Ferreira from media update unpacks how Comic Con Africa 2025, in collaboration with 5FM, sheds light onto a broader growth within the media landscape.
Making Marketing Magical: Niche Marketing Lessons From Comic Con Africa 2025
Comic Con Africa 2025 proves that niche marketing doesn't have to be small. From cosplay to esports, media update's Venelize de Lange explains how brands can scale loyalty by connecting passionate communities.
Behind the Curtain of Crisis PR: A Q&A With Shannon Henning (Part One)
As every PR knows, crises are inevitable — even those most prepared face moments of sudden scrutiny. media update's Venelize de Lange spoke to Shannon Henning about how she navigates high-stakes publicity and effectively leads narratives under pressure.
Zero-Click Content Explained: The Future of Social Media Engagement
Forget chasing link clicks — today's audiences want value instantly, without ever leaving the platform. media update's Venelize de Lange tells you why link-heavy posts fail and how you can master zero-click content to boost reach and trust.
Blogging Lessons From Wednesday Addams — In 300 Words Or Less
Is Emo the new Barbie? The excitement around the latest season of Wednesday makes us all wonder. media update's Venelize de Lange explores what valuable lessons bloggers can learn from the lead's unapologetically dark persona.
Marketing Lessons from Classic Movie Villains
From Darth Vader's unforgettable presence to Regina George's inner circle of influence, classic movie antagonists have always had one or more memorable traits. In this piece, Saads Abrahams from media update unpacks the surprisingly smart marketing lessons we can learn from some of cinema's most iconic baddies.
In celebration of South Africa’s Tourism Month, a new podcast has launched with the aim of offering a platform for authentic, unfiltered voices from across the value chain to share their stories, insights and ideas for the future.
Over 50 learners from 23 schools across eight South African provinces have converged at the Birchwood Hotel in Boksburg on Saturday, 6 September, for the finals of the Youth for Safer South Africa Debates, a platform giving young people from vulnerable communities the chance to lead conversations on safety, justice and social impact.
Primedia Studios, one of Africa's content creators and curators, and Opulent Entertainment Group, lead by international actor, writer, producer and entrepreneur Denim Richards, have announced a co-production collaboration.
Global strategic branding and communications agency HKLM has announced the appointment of Head of Strategy Clayton McCoy as Managing Director, succeeding Zahra Mirza with immediate effect.
Telkom VS Gaming has returned to Comic Con Africa 2025, aimed to deliver one of South Africa's most inclusive and exciting gaming showcases yet.
The United Nations Development Programme (UNDP) in South Africa, in partnership with the Western Cape Government, the City of Atlanta, and other key collaborators, has announced that it has hosted the timbuktoo Creatives Hub Showcase at the Homecoming Centre in District Six.
The Human Sciences Research Council (HSRC), in collaboration with the University of Venda, Midlands State University, the National Youth Climate Action Network of Namibia, and Africa Climate Alliance, has announced that it will host a virtual webinar preceding the third Climate Change and Futures in Africa Conference.
As the Africa Creator Festival celebrates its third year, it's clear that the conversation around the creator economy in South Africa — and across the continent — has shifted dramatically, says Jolene Roelofse, Founder of the Africa Creator Festival.
TikTok has announced the return of the TikTok Ad Awards in the METAP (Middle East, Turkey, Africa, Pakistan and South Asia) region, with the 2025 ceremony set to take place in Riyadh, Saudi Arabia in December.
Times are more interesting than ever with artificial intelligence becoming increasingly intertwined in our everyday lives. When ChatGPT made its debut, many proclaimed it the dawn of the AI era. But if we look more carefully at how we've been exposed to AI for much longer than we realise, a different perspective emerges, says Clara de Wet, CEO of Uppe Marketing.
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