WARC has announced the shortlists for the WARC Awards for Effectiveness 2025 in association with LIONS, honouring the best campaigns that showcase how strategic thinking leads to effective impact for brands and business. Five regional juries made up of a total of 74 industry leaders from both agencies and brands have shortlisted a total of 130 campaigns from 26 countries.

MANZI Water has announced its latest expansion plan, which will see the opening of multiple new outlets across South Africa. This move comes at a time when millions of South Africans still lack reliable access to clean water and underscores MANZI Water's commitment to serving communities and providing access to the highest quality water for all.

North West Province's leading commercial radio station, YOU FM, has announced that Tebogo Mashego has been appointed as its new Managing Director, effective immediately. With over a decade of experience in the media industry, Mashego brings a wealth of knowledge and expertise to drive growth, diversification and financial stability. 

The Assegai Awards has announced that entries for the 2025 season are open. This annual celebration of excellence in marketing and communications invites inventive minds and innovative agencies to highlight their best work.

adidas has announced that for Spring / Summer 2025, adidas Originals shifts focus from celebrating its cultural legacy to inspiring future generations with 'The Original' — a campaign built on the premise that revolutionary change begins with just one.

Absa has encouraged Gqeberha residents to come together for an 'Inner-City Clean-Up' in preparation for the Absa RUN YOUR CITY GQEBERHA 10K. The clean-up will take place on Saturday, 12 April, from 08:30 to 10:00, starting at the Absa Branch on Govan Mbeki Avenue (Port Elizabeth Central, Gqeberha). This initiative sets the tone for the race day on Sunday, 13 April.

With the rise of influencers and social media creators, many people have come to know PR as freebies shipped in aesthetic boxes to anyone who has an audience. However, PR is much more than that, so media update's Joreke Kleynhans gives five underrated PR tools the spotlight. 

Leagas Delaney Group South Africa (LDSA) has stepped up as the main sponsor of the New Gen Trends in Marketing and Technology Conference. The event is set to take place on Friday, 23 May, at The Venue in Melrose Arch.

HOT 102.7FM, in partnership with its charitable arm, Hot Cares, has provided financial support totalling nearly R100 000 for a vulnerable child from Lusaka, Zambia, after an assault. The funds will cover her transportation and medical treatment in South Africa.

Brand positioning through event sponsorships helps connect clients and brands. These connections drive value for both the attendees and the sponsors. Not only are brands seeing the value behind this, but publishers like SME South Africa are seeing it too, says Velly Bosega, CEO of Oak Ventures (SME South Africa).